geographical areas relevant to tourism
The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.
Tourist information centre managers are in charge of managing employees and activities of a centre which provides information and advice to travellers and visitors about local attractions, events, travelling and accommodation.
Competences and skills
52 ESCO relationsEssential knowledge 3 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
3 competenceslocal area tourism industry
The characteristics of local sights and events, accommodation, bars and restaurants and leisure activities.
tourism market
The study of the tourism market on a international, regional and local level and considering worldwide tourist destinations.
Cross-sector
0 competencesNo competences in this bucket.
Essential skills and competences 29 competences
Occupation specific
1 competencehandle touristic quantitative data
Gather, process and present quantitative data in the touristic sector about attractions, events, travelling and accommodation.
Sector-specific
7 competencesassess an area as a tourism destination
Evaluate an area by analysing its typology, characteristics and its application as a tourist resource.
build a network of suppliers in tourism
Establish a widely spread network of suppliers in the tourism industry.
develop tourist information materials
Create documents such as leaflets, brochures or city guides to inform tourists about local, cultural, social and historical activities and places of interest.
distribute local information materials
Hand out leaflets, maps and tour brochures to visitors with information and tips about local sites, attractions and events.
keep up to date on local events
Follow the information about upcoming events, services or activities by checking information sheets and online communication.
oversee the printing of touristic publications
Manage the printing of marketing publications and materials for the promotion of tourism-related products.
provide tourism related information
Give customers relevant information about historical and cultural locations and events while conveying this information in an entertaining and informative manner.
- Scope note
- Locations might be such as points of interest, events, local customs or foreign country regulations.
Cross-sector
21 competencesanalyse data about clients
Study data about clients, visitors, customers or guests. Gather, process and analyse data about their characteristics, needs and buying behaviours.
apply foreign languages in tourism
Use the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.
build business relationships
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
comply with food safety and hygiene
Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.
create solutions to problems
Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings about practice.
design materials for multimedia campaigns
Draft and develop materials to be produced for a multimedia campaign, keeping in mind budgeting, scheduling and production.
- Scope note
- Materials might include leaflets, maps, CDs, DVDs and other didactic materials
design press kit for media
Draft promotional materials to be distributed among members of the media for promotional purposes.
develop financial statistics reports
Create financial and statistical reports based on collected data which are to be presented to managing bodies of an organisation.
develop strategies for accessibility
Create strategies for a business to enable optimum accessibility for all clients.
ensure infrastructure accessibility
Consult designers, builders, and people with disabilities to determine how best to provide accessible infrastructure.
handle personal identifiable information
Administer sensitive personal information on customers securely and discreetly
have computer literacy
Utilise computers, IT equipment and modern day technology in an efficient way.
digital
maintain customer records
Keep and store structured data and records about customers in accordance with customer data protection and privacy regulations.
maintain customer service
Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.
- Scope note
- Might include keeping the customers informed about the current status of their orders or waiting times.
manage budgets
Plan, monitor, report on the budget and prepare set production budgets.
manage medium term objectives
Monitor medium term schedules with budget estimations and reconciliation on a quarterly basis.
manage staff
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
oversee the design of touristic publications
Monitor the design of marketing publications and materials for the promotion of tourism-related products.
present reports
Display results, statistics and conclusions to an audience in a transparent and straightforward way.
recruit employees
Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.
- Scope note
- It may include recruiting volunteers.
respond to customers' inquiries
Answer customers' questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.
Optional knowledge 3 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencesecotourism
The practice of sustainable travel to natural areas that conserve and support the local environment, fostering environmental and cultural understanding. It usually involves the observation of natural wildlife in exotic natural environments.
green
self-service technologies in tourism
The application of self-service technologies in the tourism industry: performing online bookings, self-check-ins for hotels and airlines, allowing clients to perform and complete reservations by themselves using digital tools.
digital
Cross-sector
1 competencevirtual reality
The process of simulating real-life experiences in a completely immersive digital environment. The user interacts with the virtual reality system via devices such as specifically designed headsets.
digital
Optional skills and competences 17 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
10 competenceseducate on sustainable tourism
Develop educational programmes and resources for individuals or guided groups, to provide information about sustainable tourism and the impact of human interaction on the environment, local culture and natural heritage. Educate travellers about making a positive impact and raise awareness of environmental issues.
green
engage local communities in the management of natural protected areas
Build a relationship with the local community at the destination to minimise conflicts by supporting the economic growth of local tourism businesses and respecting local traditional practices.
green
improve customer traveling experiences with augmented reality
Use augmented reality technology to provide customers with enhanced experiences in their travelling journey, ranging from exploring digitally, interactively and in more depth tourist destinations, local sights and hotel rooms.
digital
manage conservation of natural and cultural heritage
Use revenue from tourism activities and donations to fund and preserve natural protected areas and intangible cultural heritage such as crafts, songs and stories of communities.
green
manage visitor flows in natural protected areas
Direct visitor flows in natural protected areas, so as to minimise the long-term impact of visitors and ensure the preservation of local flora and fauna, in line with environmental regulations.
green
prepare travel packages
Make holiday and travel packages ready and arrange accommodation, logistics and transportation services such as chartered airplanes, taxis or rental cars for clients and additional services and excursions.
promote virtual reality travelling experiences
Use virtual reality technology to immerse customers into experiences such as virtual tours of a destination, attraction or hotel. Promote this technology to allow customers to sample attractions or hotel rooms virtually before making a purchasing decision.
digital
support community-based tourism
Support and promote tourism initiatives where tourists are immersed in the culture of local communities usually in rural, marginalised areas. The visits and overnight stays are managed by the local community with the aim of supporting their economic development.
support local tourism
Promote local products and services to visitors and encourage the use of local tourism operators in a destination.
green
use e-tourism platforms
Use digital platforms to promote and share information and digital content about a hospitality establishment or services. Analyse and manage reviews addressed to the organisation to ensure customer satisfaction.
digital
Cross-sector
7 competencesassist clients with special needs
Aid clients with special needs following relevant guidelines and special standards. Recognise their needs and accurately respond to them if needed.
coordinate operational activities
Synchronise activities and responsibilities of the operational staff to ensure that the resources of an organisation are used most efficiently in pursuit of the specified objectives.
manage website
Provide different services related to website management such as monitoring online traffic, managing content, providing website support and making estimations and improvements to one's website.
digital
perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
plan shifts of employees
Plans shifts of employees to ensure completion of all customer orders and satisfactory completion of the production plan.
read maps
Read maps effectively.
train employees
Lead and guide employees through a process in which they are taught the necessary skills for the perspective job. Organise activities aimed at introducing the work and systems or improving the performance of individuals and groups in organisational settings.