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ESCO occupation

beverages shop manager

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Beverages shop managers assume responsibility for activities and staff in specialised shops.

1420.4.6 ISCO 1420 ESCO source
Competences
41
Groups
4
Essential
34
Optional
7

Competences and skills

41 ESCO relations
Essential knowledge 3 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

1 competence
sales activities

The supply of goods, sale of goods and the related financial aspects. The supply of goods entails the selection of goods, import and transfer. The financial aspect includes the processing of purchasing and sales invoices, payments etc. The sale of goods implies the proper presentation and positioning of the goods in the shop in terms of acessibility, promotion, light exposure.

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Cross-sector

2 competences
alcoholic beverage products

The origin and composition of alcoholic beverages and cocktails, the way to match them with food and the way they have to be poured.

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employment law

The law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.

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Essential skills and competences 31 competences

Occupation specific

1 competence
conform to alcohol regulations

Ensure legal standards and specifications, such as the alcohol levels of EU and the country of export, are met.

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Sector-specific

13 competences
apply regulations regarding the sale of alcoholic beverages

Comply to government regulations concerning the sale of alcoholic beverages and obtain a license if required.

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enforce regulations of selling alcoholic beverages to minors

Ensure compliance with governmental regulations concerning the selling of alcoholic beverages to minors.

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ensure compliance with purchasing and contracting regulations

Implement and monitor company activities in compliance with legal contracting and purchasing legislations.

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ensure correct goods labelling

Ensure that goods are labeled with all necessary labeling information (e.g. legal, technological, hazardous and others) regarding the product. Ensure that labels respects the legal requirements and adhere to regulations.

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maintain relationship with customers

Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.

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maintain relationship with suppliers

Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.

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monitor proper product handling

Supervise the handling of products in the store and storage area and issue instructions.

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negotiate sales contracts

Come to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.

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oversee promotional sales prices

Ensure that sale prices and promotions are passed through the register as they should.

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set sales goals

Set sales goals and objectives to be reached by a sales team within a period of time such as the target amount of sales made and new customers found.

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set up pricing strategies

Apply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.

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supervise merchandise displays

Work closely together with visual display staff to decide how items should be displayed, in order to maximise customer interest and product sales.

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train staff to reduce food waste

Establish new trainings and staff development provisions to support staff knowledge in food waste prevention and food recycling practices. Ensure that staff understands methods of and tools for food recycling, e.g., separating waste.

green
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Cross-sector

17 competences
adhere to organisational guidelines

Adhere to organisational or department specific standards and guidelines. Understand the motives of the organisation and the common agreements and act accordingly.

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apply health and safety standards

Adhere to standards of hygiene and safety established by respective authorities.

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enforce alcohol drinking laws

Implement local legislation surrounding the selling of alcoholic beverages, including its sale to minors.

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ensure client orientation

Take actions which support business activities by considering client needs and satisfaction. This involves understanding what customers want, providing advices, selling products and services or processing complaints, while adopting a positive attitude.

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manage budgets

Plan, monitor, report on the budget and prepare set production budgets.

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manage staff

Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

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manage theft prevention

Apply theft and robbery prevention; monitor security surveillance equipment; enforce security procedures if needed.

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maximise sales revenues

Increase possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.

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measure customer feedback

Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.

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monitor customer service

Ensure all employees are providing excellent customer service in accordance to company policy.

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negotiate buying conditions

Negotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.

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obtain relevant licenses

Comply with specific legal regulations, e.g. install the necessary systems and provide the necessary documentation, in order to obtain the relevant license.

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order supplies

Command products from relevant suppliers to get convenient and profitable products to purchase.

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perform procurement processes

Undertake ordering of services, equipment, goods or ingredients, compare costs and check the quality to ensure optimal payoff for the organisation.

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recruit employees

Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.

Scope note
It may include recruiting volunteers.
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study sales levels of products

Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.

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use different communication channels

Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.

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Optional knowledge 2 competences

Occupation specific

2 competences
beverages production process

Manufacturing process of different types of beverages, alcoholic, soft drinks and other.

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sommelier activities

Types and brands of wine and their compatibility with food.

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Sector-specific

0 competences

No competences in this bucket.

Cross-sector

0 competences

No competences in this bucket.

Optional skills and competences 5 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

4 competences
advise customers on food and drinks pairing

Provide advice to customers related to which wines, liquors or other alcoholic beverages sold in the store can match with different types of food.

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advise customers on the preparation of beverages

Provide information and tips to customers related to the preparation of beverages such as cocktails and with advice on storage conditions.

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handle sensitive products

Properly store and present sensitive products, taking care of relevant factors like temperature, light exposure, moisture levels, etc.

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monitor check-out point

Ensure check-out points have adequate cash available and are staffed appropriately.

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Cross-sector

1 competence
evaluate employees

Analyse employees' individual performances over a certain time span and communicate your conclusions to the employee in question or higher management. Evaluate achievements of staff members.

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