merchandising techniques
The selling techniques to attract customers and increase sales.
Merchandisers are responsible for positioning goods following standards and procedures.
Competences and skills
40 ESCO relationsEssential knowledge 2 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencessales strategies
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
Cross-sector
0 competencesNo competences in this bucket.
Essential skills and competences 25 competences
Occupation specific
1 competenceplan retail space
Effectively distribute retail space allotted to particular categories.
Sector-specific
16 competencesassess visual impact of displays
Analyse feedback from customers and co-workers on the visual impact of displays and showcases. Implement changes where needed.
carry out cross merchandising
Place a particular item in more than one location within the store, in order to attract customer attention and increase sales.
carry out sales analysis
Examine sales reports to see what goods and services have and have not sold well.
check price accuracy on the shelf
Ensure accurate and correctly labelled prices for the products on the shelves
execute visual presentation changes
Prepare and execute visual presentation changes by moving items, changing shelving and fixtures, changing signs, adding and removing decorative accessories, etc.
interpret floor plans
Understand the results of moving the position of objects and patterns on floor plans by thinking three-dimensionally.
keep promotions records
Keep records on sales information and distribution of materials. File reports on customer reactions to their employers' products and promotions; present these reports to their managers.
keep records of merchandise delivery
Keep records of goods deliveries; report discrepancies to control costs in order to maintain correct inventory levels.
maintain relationship with customers
Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.
maintain relationship with suppliers
Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.
monitor merchandise delivery
Follow up logistical organisation of products; ensure that products have been transported in a correct and timely fashion.
monitor stock movement
Keep track of stock movements from the moment when products are put on sale and ready for distribution.
negotiate with suppliers for visual material
Negotiate with suppliers on the delivery of visual equipment; stay within the budget at all times.
stock shelves
Refill shelves with merchandise to be sold.
supervise merchandise displays
Work closely together with visual display staff to decide how items should be displayed, in order to maximise customer interest and product sales.
visit manufacturers
Visit manufacturers in order to learn about production process and to assess product quality.
Cross-sector
8 competencescarry out stock rotation
Execute repositioning of packaged and perishable products with an earlier sell-by date to the front of a shelf.
have computer literacy
Utilise computers, IT equipment and modern day technology in an efficient way.
digital
maximise sales revenues
Increase possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.
meet deadlines
Ensure operative processes are finished at a previously agreed-upon time.
negotiate buying conditions
Negotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.
negotiate terms with suppliers
Identify and work with suppliers to ensure quality of supply and best price has been negotiated.
perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
show diplomacy
Deal with people in a sensitive and tactful way.
Optional knowledge 1 competence
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
0 competencesNo competences in this bucket.
Cross-sector
1 competenceconsumer goods industry
The consumer goods industry refers to a concrete economic sector that produce and sell goods to consumers for they direct consumption, enjoyment or use. Industry that covers a wide range of activities whose target is the final consumption of products by households. It includes food production, clothing and leather, electronics, and household equipment, among other sectors.
Optional skills and competences 12 competences
Occupation specific
2 competencesdecide on products to be stocked
Decide which products (sizes, volumes, types, colours) should be stocked for each type and size of store, depending on particular budgets and locations.
liaise with buyers to plan products for the store
Discuss stock levels and product ranges with buyers.
Sector-specific
8 competenceschange window displays
Change or rearrange window displays. Reflect changes in the shop inventory. Emphasise new promotional actions.
ensure point of sale material availability
Implement and monitor all activities related to the equipment and materials available at point of sale.
ensure stock storage safety
Ensure that products are stored appropriately. Keep in line with safety procedures.
monitor stock level
Evaluate how much stock is used and determine what should be ordered.
organise retail sampling events
Organise sampling and demonstration activities in order to promote a product.
price product
Set competitive prices and adjust the pricing to increase sales and clear out stagnant items from shop inventory.
set sales promotions
Reduce the selling price of products, in order to maximise revenue at various periods of the year.
train staff about product features
Provide training to a staff of employees or design team about product characteristics and specific product features.
Cross-sector
2 competencesaddress problems critically
Identify the strengths and weaknesses of various abstract, rational concepts, such as issues, opinions, and approaches related to a specific problematic situation in order to formulate solutions and alternative methods of tackling the situation.
analyse bestsellers
Analyse every aspect of best-selling products; develop strategies to ensure that bestsellers reach their full sales potential.