characteristics of products
The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
Product and services managers are in charge of defining the content and structure of a catalogue or portfolio within a company.
Competences and skills
27 ESCO relationsEssential knowledge 8 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
5 competencescharacteristics of services
The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.
company policies
The set of rules that govern the activity of a company.
product comprehension
The offered products, their functionalities, properties and legal and regulatory requirements.
services marketing
The set of marketing activities for businesses that provide services to improve brand awareness and raise sales. It focuses on intangible commodities.
Cross-sector
3 competencesadvertising techniques
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
channel marketing
The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.
content marketing strategy
The process of creation and share of media and publishing content in order to acquire customers.
Essential skills and competences 11 competences
Occupation specific
2 competencesassign codes to product items
Assign correct product class codes and cost accounting codes to items.
handle requests for new product items
Pass end user requests for new products to the relevant business function; update catalogue after approval.
Sector-specific
2 competencesdevelop the product catalogue
Authorise and create items in relation to the delivery of a centrally held product catalogue; make recommendations in the further developing process of the catalogue.
maintain relationship with suppliers
Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.
Cross-sector
7 competencesapply business acumen
Take appropriate actions in a business environment in order to maximise possible outcome from each situation.
ensure finished product meet requirements
Ensure that finished products meet or exceed company specifications.
ensure products meet regulatory requirements
Study, implement, and monitor the integrity and compliance of products with the required regulatory aspects by law. Advise on applying and abiding by regulations on the product and manufacturing regulations.
have computer literacy
Utilise computers, IT equipment and modern day technology in an efficient way.
digital
meet deadlines
Ensure operative processes are finished at a previously agreed-upon time.
perform data analysis
Collect data and statistics to test and evaluate in order to generate assertions and pattern predictions, with the aim of discovering useful information in a decision-making process.
digital
plan marketing strategy
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.
Optional knowledge 4 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
0 competencesNo competences in this bucket.
Cross-sector
4 competencescommercial photography
The techniques and methods used in photography with the aim of engaging in a commercial activity.
consumer protection
The current legislation applicable in relation to the rights of consumers in the marketplace.
post-processing of photographs
The characteristics of software and techniques used in post-processing photographs.
digital
printed goods processes
The various types and characteristics of producing printed goods such as catalogues, flyers, etc.
Optional skills and competences 4 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencesbuild rapport with people from different cultural backgrounds
Understand and create a link with people from different cultures, countries, and ideologies without judgements or preconceptions.
communicate price changes
Transparent, straightforward and effective communication with all departments involved; clearly communicate about price changes and their possible consequences.
Cross-sector
2 competencesmanage budgets
Plan, monitor, report on the budget and prepare set production budgets.
plan digital marketing
Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.
digital