publishing market
The trends in the publishing market and the type of books that are are appealing to a certain audience.
Book publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee the production, marketing and distribution of these texts.
Competences and skills
39 ESCO relationsEssential knowledge 3 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
1 competenceCross-sector
2 competencescopyright legislation
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
project management principles
Different elements and phases of project management.
- Scope note
- The different phases of project management include the development of the overall planning, planning of resources for projects, implementation, execution, performance control, project end and the evaluation of outcome.
Essential skills and competences 12 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
3 competencespresent publishing plan
Present the timeline, budget, layout, marketing plan, and sales plan for the publishing of a publication.
read manuscripts
Read incomplete or complete manuscripts from new or experienced authors.
select manuscripts
Select manuscripts to be published. Decide if they reflect the company policy.
Cross-sector
9 competencesassess financial viability
Revise and analyse financial information and requirements of projects such as their budget appraisal, expected turnover, and risk assessment for determining the benefits and costs of the project. Assess if the agreement or project will redeem its investment, and whether the potential profit is worth the financial risk.
consult information sources
Consult relevant information sources to find inspiration, to educate yourself on certain topics and to acquire background information.
consult with editor
Consult with the editor of a book, magazine, journal or other publications about expectations, requirements, and progress.
develop professional network
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.
- Scope note
- This includes the development of social relationships with patients and customers.
execute marketing plan
Carry out all the activities involved in achieving specific marketing objectives within a given timeframe
manage budgets
Plan, monitor, report on the budget and prepare set production budgets.
manage staff
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
perform project management
Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific goal within a set time and budget.
research
Optional knowledge 12 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
4 competencesdigital marketing techniques
The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.
digital
sales activities
The supply of goods, sale of goods and the related financial aspects. The supply of goods entails the selection of goods, import and transfer. The financial aspect includes the processing of purchasing and sales invoices, payments etc. The sale of goods implies the proper presentation and positioning of the goods in the shop in terms of acessibility, promotion, light exposure.
sales argumentation
Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.
sales strategies
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
Cross-sector
8 competencesbrand marketing techniques
The methods and systems used in researching and establishing a brand identity for marketing purposes.
content marketing strategy
The process of creation and share of media and publishing content in order to acquire customers.
desktop publishing
The creation of documents using page layout skills on a computer. Desktop publishing software can generate layouts and produce typographic quality text and images.
digital
grammar
The set of structural rules governing the composition of clauses, phrases, and words in any given natural language.
graphic design
The techniques to create a visual representation of ideas and messages.
digital
literature
The body of artistic writing characterized by beauty of expression, form, and universality of intellectual and emotional appeal.
marketing principles
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
spelling
The rules concerning the way words are spelled.
Optional skills and competences 12 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
3 competencescheck correctness of information
Check if the information contains factual errors, is reliable, and has news value.
conserve new media
Digitally preserve and archive electronic records using up-to-date technology.
digital
supervise sales activities
Monitor and oversee the activities related to the ongoing sales in the shop to ensure that sales goals are met, assess areas for improvement, and identify or solve problems that customers could encounter.
Cross-sector
9 competencesapply desktop publishing techniques
Apply desktop publishing techniques to create page layouts and typographic quality text.
digital
apply grammar and spelling rules
Apply the rules of spelling and grammar and ensure consistency throughout texts.
apply social media marketing
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
digital
attend book fairs
Attend fairs and events to get familiar with new book trends and to meet with authors, publishers, and others in the publishing sector.
manage contracts
Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes in line with any legal limitations.
manage distribution channels
Oversee distribution channels with regards to the requirements of customers.
plan event marketing for promotional campaigns
Design and direct event marketing for promotional campaigns. This involves face-to-face contact between companies and customers at a wide range of events, which engages them in a participatory position and provides them with information about a specific product or service.
plan marketing strategy
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.
proofread text
Read a text thoroughly, search for, review and correct errors to ensure content is valid for publishing.