environmental impact of tourism
The study of the environmental impact of travel and tourist activities on tour destinations.
green
Tourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the operation of the tourism industry. They conduct research to investigate how tourism policies could be improved and implemented and investigate the benefits of the tourism industry to the government.
Competences and skills
30 ESCO relationsEssential knowledge 3 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
3 competencestourism market
The study of the tourism market on a international, regional and local level and considering worldwide tourist destinations.
tourist resources of a destination for further development
The study of touristic resources in a specific area and its potential for further development of new touristic services and events.
Cross-sector
0 competencesNo competences in this bucket.
Essential skills and competences 7 competences
Occupation specific
1 competencedevelop tourism policies
Develop strategies for the improvement of the tourism market and operations in a country, and to promote the country as a tourism destination.
Sector-specific
5 competencesassess an area as a tourism destination
Evaluate an area by analysing its typology, characteristics and its application as a tourist resource.
deliver presentations on tourism
Make presentations about the tourism industry in general and about specific tourist attractions.
measure sustainability of tourism activities
Collect information, monitor and assess the impact of tourism on the environment, including on protected areas, on local cultural heritage and biodiversity, in an effort to reduce the carbon footprint of activities in the industry. It includes running surveys about visitors and measuring any compensation required for offsetting damages.
green
plan measures to safeguard cultural heritage
Prepare protection plans to apply against unexpected disasters to reduce the impact on cultural heritage as buildings, structures or landscapes.
plan measures to safeguard natural protected areas
Plan protection measures for natural areas that are protected by law, to reduce the negative impact of tourism or natural hazards on the designated areas. This includes activities such as controlling the use of land and natural resources and monitoring the flow of visitors.
green
Cross-sector
1 competencecoordinate public-private partnerships in tourism
Oversee public and private partners to achieve touristic development.
Optional knowledge 6 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
1 competencegeographical areas relevant to tourism
The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.
Cross-sector
5 competencesforeign affairs
The operations of a foreign affairs department in a government or public organisation and its regulations.
foreign affairs policy development
The development processes of foreign affairs policies, such as relevant research methods, relevant legislation, and foreign affairs operations.
government policy implementation
The procedures related to the application of government policies at all levels of public administration.
marketing principles
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
scientific research methodology
The theoretical methodology used in scientific research involving doing background research, constructing an hypothesis, testing it, analysing data and concluding the results.
Optional skills and competences 14 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
4 competencesbuild a strategic marketing plan for destination management
Create a framework and general direction for marketing activities surrounding a tourist destination. This includes market research, brand development, advertising and promotion, distribution and sales.
develop international cooperation strategies
Develop plans which ensure a cooperation between international public organisations such as researching different international organisations and their goals and assessing possible alignment with other organisations.
manage distribution of destination promotional materials
Oversee the distribution of touristic catalogues and brochures.
manage production of destination promotional materials
Oversee creation, production and distribution of touristic catalogues and brochures.
Cross-sector
10 competencesadvise on foreign affairs policies
Advise governments or other public organisations on the development and implementation of foreign affairs policies.
analyse foreign affairs policies
Analyse the existing policies for the handling of foreign affairs within a government or public organisation in order to evaluate them and search for improvements.
build international relations
Build positive communication dynamics with organisations from different countries in order to build a cooperative relationship and optimise information exchange.
manage government policy implementation
Manage the operations of the implementation of new government policies or changes in existing policies on a national or regional level as well as the staff involved in the implementation procedure..
perform public relations
Perform public relations (PR) by managing the spread of information between an individual or an organisation and the public.
plan event marketing for promotional campaigns
Design and direct event marketing for promotional campaigns. This involves face-to-face contact between companies and customers at a wide range of events, which engages them in a participatory position and provides them with information about a specific product or service.
present reports
Display results, statistics and conclusions to an audience in a transparent and straightforward way.
report analysis results
Produce research documents or give presentations to report the results of a conducted research and analysis project, indicating the analysis procedures and methods which led to the results, as well as potential interpretations of the results.
show intercultural awareness
Show sensibility towards cultural differences by taking actions which facilitate positive interaction between international organisations, between groups or individuals of different cultures, and to promote integration in a community.
speak different languages
Master foreign languages to be able to communicate in one or more foreign languages.
research