Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
No competences in this bucket.
No competences in this bucket.
No competences in this bucket.
No competences in this bucket.
The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.
A business practice to conduct long-term sustainable growth by seeking environmental, economic, and social strategies as its three main pillars.
The ethics around the appropriate use of social networks and media channels through which to share your work.
The process of effectively communicating within the workplace and to external bodies to achieve organisational goals.
The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.
The practices of facilitating agreements or international treaties with other countries by conducting negotiations and attempting to protect the interests of the home government, as well as facilitating compromise.
The process whereby perceptions and opinions toward something are forged and enforced. The elements that play a role in public opinion such as framing information, psyche processes, and herding.
The set of structural rules governing the composition of clauses, phrases, and words in any given natural language.
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
The characteristics and functioning of software programs for office tasks such as word processing, spreadsheets, presentation, email and database.
The influence on stakeholder perceptions and the public in relation to an organization and its brand. It encompasses various activities such as monitoring public perceptions and following conversations, addressing reputation threats and searching for opportunities to improve it.
The art of discourse that aims at improving the ability of writers and speakers to inform, persuade or motivate their audience.
The elements defining the foundation and core of an organisation such as its mission, vision, values, and objectives.
Apply for and secure a place to participate in local or international exhibitions and competitions.
Use a private network within an organisation to store information and improve communication and collaboration between employees.
No competences in this bucket.
Provide companies and organisations with consulting services concerning their internal and external communication plans and their representation, including their presence online. Recommend improvements in communication and make sure that important information reaches all employees and that their questions are answered.
Advise a client such as a politician, artist or another individual dealing with the public on how to present themselves in a way which would gain most favour from the general public or a target audience.
Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.
Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.
Apply the processes involved in the creation of international treaties by conducting negotiations between representatives of different countries, protecting the home government's interests, and facilitating compromise.
Apply the rules of spelling and grammar and ensure consistency throughout texts.
Express intentions and behaviour in a coherent and transparent manner, inviting reciprocity and establishing the grounds for a trusting and reliable connection between people and teams.
Retrieve, select and organise content from specific sources, according to the requirements of the output media such as printed materials, online applications, platforms, websites and video.
Manage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.
Plan, coordinate and implement all the efforts required in a public relations strategy such as defining the targets, preparing communications, contacting partners, and spreading information among stakeholders.
Identify the areas in which the client may require aid and investigate the possibilities for meeting those needs.
Reflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.
Perform public relations (PR) by managing the spread of information between an individual or an organisation and the public.
Prepare the documents, slide shows, posters and any other media needed for specific audiences.
Read a text thoroughly, search for, review and correct errors to ensure content is valid for publishing.
Protect the interests and needs of a client by taking necessary actions, and researching all possibilities, to ensure that the client obtains their favoured outcome.
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
No competences in this bucket.
The set of rules that govern the activity of a company.
The ability to access media, to understand and critically evaluate different aspects of the media and media content and to create communications in a variety of contexts. It involves a range of cognitive, emotional, and social competencies that include the use of text, tools and technologies, the skills of critical thinking and analysis, the practice of messaging composition and creativity and the ability to engage in reflection and ethical thinking.
The legal and public representation methods and procedures of the government during trial cases or for communication purposes, and the specific aspects of the governmental bodies being represented in order to ensure accurate representation.
The psychological concepts of health protection and health promotion.
The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.
The planning, development, and implementation of strategies aimed at managing social media platforms, the publications, the social media management tools, and the image of organisations in them.
The large variety of style guides available depending on the kind of writing, industry, or purpose. Style guides comprise APA style and ASA style for the social sciences, AP style for journalism, CSE style for physical sciences, and others.
Research and test target employers/contractors and find out what ways they prefer to access work, contact, etc.
Adopt a professional attitude to respond effectively to the demands of the media.
Follow current events in politics, economics, social communities, cultural sectors, internationally, and in sports.
Oversee and supervise communications of a company, entity, or person in online outlets. Ensure that the information being communicated online is in line with the strategy and image aimed to be conveyed.
Advise business or public organisations on public relations management and strategies in order to ensure efficient communication with target audiences, and proper conveying of information.
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
Establish affectionate and long-lasting relationships with local communities, e.g. by organising special programms for kindergarden, schools and for dissabled and older people, raising awareness and receiving community appreciation in return.
Build positive communication dynamics with organisations from different countries in order to build a cooperative relationship and optimise information exchange.
Supervise communication activity on a web forum and other discussion platforms by assessing if the content adheres to forum regulations, enforcing rules of conduct, and ensuring the forum remains free of illegal material and conflict.
Speak in public and interact with those present. Prepare notices, plans, charts, and other information to support the presentation.
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.
Disseminate internal communications using the different communication channels that a company has at its disposal.
Collect information and write press releases adjusting the register to the target audience and ensuring that the message is well conveyed.
Strive to understand the cultural codes of the society where the company operates and to establish a solid communication and mutual understanding with its members.
Prepare oneself according to the context and the diversity of media (radio, television, web, newspapers, etc.), and give an interview.
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
Plan, develop and implement communications based on visuals and images. Analyse the conveyance of messages and their appropriateness for the target group.
Organise interviews for a group of journalists in order to make an announcement or answer questions on a specific subject.
Share data, information and digital content with others through appropriate digital technologies. Act as an intermediary, know about referencing and attribution practices.
Master foreign languages to be able to communicate in one or more foreign languages.
Use online resources such as online meeting tools, VoIP conference calling, concurrent file editing, to co-create, share content and collaborate from remote locations.