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ESCO occupation

technical sales representative

Back to ESCO occupations

Technical sales representatives act for a business to sell its merchandise while providing technical insight for customers.

2433.6 ISCO 2433 ESCO source
Competences
56
Groups
4
Essential
28
Optional
28

Competences and skills

56 ESCO relations
Essential knowledge 4 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

4 competences
characteristics of products

The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.

ESCO source
characteristics of services

The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

ESCO source
product comprehension

The offered products, their functionalities, properties and legal and regulatory requirements.

ESCO source
sales promotion techniques

The techniques used to persuade customers to purchase a product or a service.

ESCO source

Cross-sector

0 competences

No competences in this bucket.

Essential skills and competences 24 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

12 competences
contact customers

Contact customers by telephone in order to respond to inquiries or to notify them of claim investigation results or any planned adjustments.

ESCO source
demonstrate motivation for sales

Show incentives that drive someone to reach sales goals and business targets.

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demonstrate products' features

Demonstrate how to use a product in a correct and safe manner, provide customers with information on the product's main features and benefits, explain operation, correct use and maintenance. Persuade potential customers to purchase items.

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guarantee customer satisfaction

Handle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.

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implement customer follow-up

Implement strategies that ensures post-sale follow up of customer satisfaction or loyalty regarding one's product or service.

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implement sales strategies

Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

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keep records on sales

Keep records of the activities of the sales of products and services, tracking which products and services were sold when and maintaining customer records, in order to facilitate improvements in the sales department.

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maintain relationship with customers

Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.

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produce sales reports

Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.

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prospect new customers

Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.

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record customers' personal data

Gather and record customers' personal data into the system; obtain all signatures and documents required for rental.

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supervise sales activities

Monitor and oversee the activities related to the ongoing sales in the shop to ensure that sales goals are met, assess areas for improvement, and identify or solve problems that customers could encounter.

ESCO source

Cross-sector

12 competences
answer requests for quotation

Make up prices and documents for the products that customers may purchase.

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apply technical communication skills

Explain technical details to non-technical customers, stakeholders, or any other interested parties in a clear and concise manner.

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communicate with customers

Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.

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ensure client orientation

Take actions which support business activities by considering client needs and satisfaction. This involves understanding what customers want, providing advices, selling products and services or processing complaints, while adopting a positive attitude.

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ensure compliance with legal requirements

Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.

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have computer literacy

Utilise computers, IT equipment and modern day technology in an efficient way.

digital
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implement marketing strategies

Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

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keep records of customer interaction

Recording details of inquiries, comments and complaints received from customers, as well as actions to be taken.

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manage schedule of tasks

Maintain an overview of all the incoming tasks in order to prioritise the tasks, plan their execution, and integrate new tasks as they present themselves.

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provide customer follow-up services

Register, follow-up, solve and respond to customer requests, complaints and after-sales services.

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respond to customers' inquiries

Answer customers' questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.

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use customer relationship management software

Use specialised software to manage company’s interactions with current and future customers. Organise, automate and synchronise sales, marketing, customer service, and technical support, to increase targeted sales.

digital
ESCO source
Optional knowledge 23 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

19 competences
agricultural equipment

The offered agricultural machinery and equipment products, their functionalities, properties and legal and regulatory requirements.

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chemical products

The offered chemical products, their functionalities, properties and legal and regulatory requirements.

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e-commerce systems

Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.

digital
ESCO source
e-procurement

The functioning and methods used to manage electronic purchases.

digital
ESCO source
electronic and telecommunication equipment

The offered electronic and telecommunication equipment and products, their functionalities, properties and legal and regulatory requirements.

digital
ESCO source
electronic business

Any business process that is implemented through a computer-mediated network. Mainly, it concerns the use of the Web, Internet, intranets to conduct businesses. It deals with, among others, business processes such as customer relation management, and supply chain management.

digital
ESCO source
hardware, plumbing and heating equipment products

The offered hardware, plumbing and heating equipment products, their functionalities, properties and legal and regulatory requirements.

ESCO source
ICT software specifications

The characteristics, use and operations of various software products such as computer programmes and application software.

digital
ESCO source
industrial tools

The tools and equipment used for industrial purposes, both power and hand tools, and their various uses.

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international commercial transactions rules

Pre-defined commercial terms used in international commercial transactions which stipulate clear tasks, costs and risks associated with the delivery of goods and services.

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machinery products

The offered machinery products their functionalities, properties and legal and regulatory requirements.

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market pricing

Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.

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mining, construction and civil engineering machinery products

The offered mining, construction and civil engineering machinery products, their functionalities, properties and legal and regulatory requirements.

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office equipment

The offered office machinery and equipment products, its functionalities, properties and legal and regulatory requirements.

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sales activities

The supply of goods, sale of goods and the related financial aspects. The supply of goods entails the selection of goods, import and transfer. The financial aspect includes the processing of purchasing and sales invoices, payments etc. The sale of goods implies the proper presentation and positioning of the goods in the shop in terms of acessibility, promotion, light exposure.

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sales strategies

The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

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textile industry machinery products

The offered textile industry machinery products, their functionalities, properties and legal and regulatory requirements.

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types of aircraft

The various types of aircraft, their functionalities, properties and legal and regulatory requirements.

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types of maritime vessels

Various types of maritime vessels such as container ships, passenger ships and fishing vessels, and their characteristics and specifications, security, technical, and maintenance requirements.

ESCO source

Cross-sector

4 competences
consumer protection

The current legislation applicable in relation to the rights of consumers in the marketplace.

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credit card payments

The methods involving payment done through credit cards.

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electronic communication

Data communication performed through digital means such as computers, telephone or e-mail.

digital
ESCO source
multimedia systems

The methods, procedures and techniques pertaining to the operation of multimedia systems, usually a combination of software and hardware, presenting various types of media such as video and audio.

digital
ESCO source
Optional skills and competences 5 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

1 competence
issue sales invoices

Prepare the invoice of goods sold or services provided, containing individual prices, the total charge, and the terms. Complete order processing for orders received via telephone, fax and internet and calculate the customer’s final bill.

ESCO source

Cross-sector

4 competences
address problems critically

Identify the strengths and weaknesses of various abstract, rational concepts, such as issues, opinions, and approaches related to a specific problematic situation in order to formulate solutions and alternative methods of tackling the situation.

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create solutions to problems

Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings about practice.

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perform customers’ needs analysis

Analyse the habits and needs of customers and target groups in order to devise and apply new marketing strategies and to sell more goods in a more effective way.

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speak different languages

Master foreign languages to be able to communicate in one or more foreign languages.

research
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