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ESCO occupation

banking products manager

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Banking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. They monitor and evaluate the performance indicators of these products and suggest improvements. Banking products managers assist with the sales and marketing strategy of the bank.

1221.2 ISCO 1221 ESCO source
Competences
45
Groups
4
Essential
28
Optional
17

Competences and skills

45 ESCO relations
Essential knowledge 12 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

4 competences
core banking software

The selection of software for core banking activities management (e.g. deposits, payments, loans, bank transactions, customer data) and other functions related to banking.

digital
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corporate social responsibility

The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.

green
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sales strategies

The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

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trading software

The finance and trading integrated software solutions.

digital
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Cross-sector

8 competences
economics

Economic principles and practices, financial and commodity markets, banking and the analysis of financial data.

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financial analysis

The process of assessing the financial possibilities, means, and status of an organisation or individual by analysing financial statements and reports in order to make well informed business or financial decisions.

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financial management

The field of finance that concerns the practical process analysis and tools for designating financial resources. It encompasses the structure of businesses, the investment sources, and the value increase of corporations due to managerial decision-making.

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financial products

The different types of instruments that apply to the management of cash flow that are available on the market, such as shares, bonds, options or funds.

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financial statements

The set of financial records disclosing the financial position of a company at the end of a set period or of the accounting year. The financial statements consisting of five parts which are the statement of financial position, the statement of comprehensive income, the statement of changes in equity (SOCE), the statement of cash flows and notes.

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market research

The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.

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marketing management

The academic discipline and function in an organisation which focuses on the market research, market development, and the creation of marketing campaigns to raise awareness on the company's services and products.

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marketing principles

The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.

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Essential skills and competences 16 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

1 competence
develop product design

Convert market requirements into product design and development.

ESCO source

Cross-sector

15 competences
advise on financial matters

Consult, advise, and propose solutions with regards to financial management such as acquiring new assets, incurring in investments, and tax efficiency methods.

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analyse financial performance of a company

Analyse the performance of the company in financial matters in order to identify improvement actions that could increase profit, based on accounts, records, financial statements and external information of the market.

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analyse market financial trends

Monitor and forecast the tendencies of a financial market to move in a particular direction over time.

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coordinate marketing plan actions

Manage the overview of the marketing actions such as the marketing planning, internal financial resource granting, advertising materials, implementation, control, and communication efforts.

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create a financial plan

Develop a financial plan according to financial and client regulations, including an investor profile, financial advice, and negotiation and transaction plans.

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define measurable marketing objectives

Outline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the development of the marketing plan.

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develop product policies

Create product policies oriented around customers.

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draw conclusions from market research results

Analyse, draw conclusions and present major observations from the results of market research. Suggest on potential markets, prices, target groups, or investments.

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enforce financial policies

Read, understand, and enforce the abidance of the financial policies of the company in regards with all the fiscal and accounting proceedings of the organisation.

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follow company standards

Lead and manage according to the organisation's code of conduct.

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liaise with managers

Liaise with managers of other departments ensuring effective service and communication, i.e. sales, planning, purchasing, trading, distribution and technical.

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perform market research

Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

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plan product management

Manage the scheduling of procedures which aim to maximise sales objectives, such as forecasting market trends, product placement, and sales planning.

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prepare market research reports

Report on the outcomes of the market research, main observations and outcomes, and notes helpful for analysing the information.

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strive for company growth

Develop strategies and plans aiming at achieving a sustained company growth, be the company self-owned or somebody else's. Strive with actions to increase revenues and positive cash flows.

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Optional knowledge 7 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

2 competences
cost management

The process of planning, monitoring and adjusting the expenses and revenues of a business in order to achieve cost efficiency and capability.

ESCO source
electronic business

Any business process that is implemented through a computer-mediated network. Mainly, it concerns the use of the Web, Internet, intranets to conduct businesses. It deals with, among others, business processes such as customer relation management, and supply chain management.

digital
ESCO source

Cross-sector

5 competences
banking activities

The broad and continuously growing banking activities and financial products managed by banks ranging from personal banking, corporate banking, investment banking, private banking, up to insurance, foreign exchange trading, commodity trading, trading in equities, futures and options trading.

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financial markets

The financial infrastructure which permits trading securities offered by companies and individuals govern by regulatory financial frameworks.

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securities

The financial instruments traded in financial markets representing both the right of property over the owner and at the same time, the obligation of payment over the issuer. The aim of securities which is raising capital and hedging risk in financial markets.

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statistics

The study of statistical theory, methods and practices such as collection, organisation, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data collection in terms of the design of surveys and experiments in order to forecast and plan work-related activities.

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survey techniques

Techniques on how to identify a target audience, choose the right survey method and analyse the data.

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Optional skills and competences 10 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

1 competence
advise on investment

Assess the customer's economic goals and advise on the possible financial investments or capital investments to promote wealth creation or safeguarding.

ESCO source

Cross-sector

9 competences
advise on communication strategies

Provide companies and organisations with consulting services concerning their internal and external communication plans and their representation, including their presence online. Recommend improvements in communication and make sure that important information reaches all employees and that their questions are answered.

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analyse business plans

Analyse the formal statements from businesses which outline their business goals and the strategies they set in place to meet them, in order to assess the feasibility of the plan and verify the business' ability to meet external requirements such as the repayment of a loan or return of investments.

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analyse financial risk

Identify and analyse risks that could impact an organisation or individual financially, such as credit and market risks, and propose solutions to cover against those risks.

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carry out strategic research

Research long term possibilities for improvements and plan steps to achieve them.

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communicate with banking professionals

Communicate with professionals in the field of banking in order to obtain information on a specific financial case or project for personal or business purposes, or on behalf of a client.

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ensure finished product meet requirements

Ensure that finished products meet or exceed company specifications.

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make strategic business decisions

Analyse business information and consult directors for decision making purposes in a varied array of aspects affecting the prospect, productivity and sustainable operation of a company. Consider the options and alternatives to a challenge and make sound rational decisions based on analysis and experience.

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operate financial instruments

Work with financial instruments such as stocks, bonds, mutual funds and derivatives.

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plan health and safety procedures

Set up procedures for maintaining and improving health and safety in the establishment or workplace.

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