Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
No competences in this bucket.
No competences in this bucket.
No competences in this bucket.
No competences in this bucket.
The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.
A business practice to conduct long-term sustainable growth by seeking environmental, economic, and social strategies as its three main pillars.
The process of effectively communicating within the workplace and to external bodies to achieve organisational goals.
The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.
The practices of facilitating agreements or international treaties with other countries by conducting negotiations and attempting to protect the interests of the home government, as well as facilitating compromise.
The process whereby perceptions and opinions toward something are forged and enforced. The elements that play a role in public opinion such as framing information, psyche processes, and herding.
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
The influence on stakeholder perceptions and the public in relation to an organization and its brand. It encompasses various activities such as monitoring public perceptions and following conversations, addressing reputation threats and searching for opportunities to improve it.
The art of discourse that aims at improving the ability of writers and speakers to inform, persuade or motivate their audience.
The elements defining the foundation and core of an organisation such as its mission, vision, values, and objectives.
No competences in this bucket.
Adopt a professional attitude to respond effectively to the demands of the media.
Advise a client such as a politician, artist or another individual dealing with the public on how to present themselves in a way which would gain most favour from the general public or a target audience.
Advise business or public organisations on public relations management and strategies in order to ensure efficient communication with target audiences, and proper conveying of information.
Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.
Express intentions and behaviour in a coherent and transparent manner, inviting reciprocity and establishing the grounds for a trusting and reliable connection between people and teams.
Speak in public and interact with those present. Prepare notices, plans, charts, and other information to support the presentation.
Manage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.
Create and edit digital content in different formats, express oneself through digital means.
Plan, coordinate and implement all the efforts required in a public relations strategy such as defining the targets, preparing communications, contacting partners, and spreading information among stakeholders.
Collect information and write press releases adjusting the register to the target audience and ensuring that the message is well conveyed.
Prepare oneself according to the context and the diversity of media (radio, television, web, newspapers, etc.), and give an interview.
Reflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.
Organise interviews for a group of journalists in order to make an announcement or answer questions on a specific subject.
Perform public relations (PR) by managing the spread of information between an individual or an organisation and the public.
Prepare the documents, slide shows, posters and any other media needed for specific audiences.
Protect the interests and needs of a client by taking necessary actions, and researching all possibilities, to ensure that the client obtains their favoured outcome.
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
No competences in this bucket.
The set of rules that govern the activity of a company.
The process of planning, monitoring and adjusting the expenses and revenues of a business in order to achieve cost efficiency and capability.
The ethics around the appropriate use of social networks and media channels through which to share your work.
The process of creation and share of media and publishing content in order to acquire customers.
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
The legal and public representation methods and procedures of the government during trial cases or for communication purposes, and the specific aspects of the governmental bodies being represented in order to ensure accurate representation.
The psychological concepts of health protection and health promotion.
The planning, development, and implementation of strategies aimed at managing social media platforms, the publications, the social media management tools, and the image of organisations in them.
The means of mass communication, such as television, journals, and radio, that reach and influence the majority of the public.
No competences in this bucket.
Follow current events in politics, economics, social communities, cultural sectors, internationally, and in sports.
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
Work closely with news teams, photographers and editors.
Provide companies and organisations with consulting services concerning their internal and external communication plans and their representation, including their presence online. Recommend improvements in communication and make sure that important information reaches all employees and that their questions are answered.
Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.
Apply the processes involved in the creation of international treaties by conducting negotiations between representatives of different countries, protecting the home government's interests, and facilitating compromise.
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
Establish affectionate and long-lasting relationships with local communities, e.g. by organising special programms for kindergarden, schools and for dissabled and older people, raising awareness and receiving community appreciation in return.
Build positive communication dynamics with organisations from different countries in order to build a cooperative relationship and optimise information exchange.
Supervise communication activity on a web forum and other discussion platforms by assessing if the content adheres to forum regulations, enforcing rules of conduct, and ensuring the forum remains free of illegal material and conflict.
Retrieve, select and organise content from specific sources, according to the requirements of the output media such as printed materials, online applications, platforms, websites and video.
Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising channels
Developing new artistic concepts and creative ideas.
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.
Generate promotional material and collaborate in the production of promotional text, videos, photos, etc. Keep previous promotional material organised.
Deliver a speech or talk in which a new product, service, idea, or piece of work is demonstrated and explained to an audience.
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
Liaise with officials fulfilling important political and legislative roles in governments in order to ensure productive communication and build relations.
Work closely with the relevant quality assurance or grading party involved.
Evaluate the condition of a business on its own and in relation to the competitive business domain, performing research, placing data in context of the business' needs and determining areas of opportunity.
Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.
Master foreign languages to be able to communicate in one or more foreign languages.
Understand, extract and make use of patterns found in data. Use analytics to describe consistent happenings in observed samples in order to apply them to commercial plans, strategies, and corporate quests.