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ESCO occupation

retail entrepreneur

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Retail entrepreneurs organise business processes and concepts in his/her personally owned business.

5221.1 ISCO 5221 ESCO source
Competences
41
Groups
4
Essential
25
Optional
16

Competences and skills

41 ESCO relations
Essential knowledge 2 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

1 competence
commercial law

The legal regulations that govern a specific commercial activity.

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Cross-sector

1 competence
law of obligation

The legal procedures that regulate the rights and duties arising between individuals.

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Essential skills and competences 23 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

9 competences
analyse data for policy decisions in trade

Analyse data about a specific company, retailer, market or store formula. Process all gathered information into a corporate plan, and use it to prepare upcoming policy decisions.

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ensure compliance with purchasing and contracting regulations

Implement and monitor company activities in compliance with legal contracting and purchasing legislations.

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guarantee customer satisfaction

Handle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.

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handle financial overviews of the store

Monitor the financial situation, analyse the store's sales figures.

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implement sales strategies

Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

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negotiate sales contracts

Come to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.

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organise product display

Arrange goods in attractive and safe way. Set up a counter or other display area where demonstrations take place in order to attract the attention of prospective customers. Organise and maintain stands for merchandise display. Create and assemble sales spot and product displays for sales process.

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set up pricing strategies

Apply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.

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supervise sales activities

Monitor and oversee the activities related to the ongoing sales in the shop to ensure that sales goals are met, assess areas for improvement, and identify or solve problems that customers could encounter.

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Cross-sector

14 competences
build business relationships

Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

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control of expenses

Monitor and maintain effective cost controls, in regards to efficiencies, waste, overtime and staffing. Assessing excesses and strives for efficiency and productivity.

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develop business case

Gather relevant information in order to come up with a well-written and well-structured document that provides the trajectory of a given project.

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identify suppliers

Determine potential suppliers for further negotiation. Take into consideration aspects such as product quality, sustainability, local sourcing, seasonality and coverage of the area. Evaluate the likelihood of obtaining beneficial contracts and agreements with them.

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implement marketing strategies

Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

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manage financial risk

Predict and manage financial risks, and identify procedures to avoid or minimise their impact.

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manage staff

Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

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monitor company policy

Monitor the company's policy and propose improvements to the company.

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perform customers’ needs analysis

Analyse the habits and needs of customers and target groups in order to devise and apply new marketing strategies and to sell more goods in a more effective way.

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perform project management

Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific goal within a set time and budget.

research
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plan marketing campaigns

Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.

digital
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provide customer follow-up services

Register, follow-up, solve and respond to customer requests, complaints and after-sales services.

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recruit employees

Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.

Scope note
It may include recruiting volunteers.
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study sales levels of products

Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.

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Optional knowledge 4 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

2 competences
e-commerce systems

Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.

digital
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market pricing

Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.

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Cross-sector

2 competences
accounting techniques

The techniques of recording and summarising business and financial transactions and analysing, verifying, and reporting the results.

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competition law

The legal regulations that maintain market competition by regulating anti-competitive behaviour of companies and organisations.

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Optional skills and competences 12 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

8 competences
arrange ordering of products for customers

Order products from suppliers after deciding on the required amount of stock needed.

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carry out cross merchandising

Place a particular item in more than one location within the store, in order to attract customer attention and increase sales.

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ensure point of sale material availability

Implement and monitor all activities related to the equipment and materials available at point of sale.

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examine merchandise

Control items put up for sale are correctly priced and displayed and that they function as advertised.

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keep records of merchandise delivery

Keep records of goods deliveries; report discrepancies to control costs in order to maintain correct inventory levels.

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maintain relationship with customers

Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.

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maintain relationship with suppliers

Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.

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operate cash register

Register and handle cash transactions by using point of sale register.

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Cross-sector

4 competences
check deliveries on receipt

Control that all order details are recorded, that faulty items are reported and returned and that all paperwork is received and processed, according to the purchasing procedures.

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comprehend financial business terminology

Grasp the meaning of basic financial concepts and terms used in businesses and financial institutions or organisations.

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create annual marketing budget

Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.

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maintain financial records

Keep track of and finalise all formal documents representing the financial transactions of a business or project.

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