Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
No competences in this bucket.
The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.
The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.
The practices of facilitating agreements or international treaties with other countries by conducting negotiations and attempting to protect the interests of the home government, as well as facilitating compromise.
The process whereby perceptions and opinions toward something are forged and enforced. The elements that play a role in public opinion such as framing information, psyche processes, and herding.
The art of discourse that aims at improving the ability of writers and speakers to inform, persuade or motivate their audience.
No competences in this bucket.
Adopt a professional attitude to respond effectively to the demands of the media.
Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.
Speak in public and interact with those present. Prepare notices, plans, charts, and other information to support the presentation.
Manage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.
Prepare oneself according to the context and the diversity of media (radio, television, web, newspapers, etc.), and give an interview.
Perform public relations (PR) by managing the spread of information between an individual or an organisation and the public.
Prepare the documents, slide shows, posters and any other media needed for specific audiences.
Protect the interests and needs of a client by taking necessary actions, and researching all possibilities, to ensure that the client obtains their favoured outcome.
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
No competences in this bucket.
No competences in this bucket.
No competences in this bucket.
No competences in this bucket.
No competences in this bucket.
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
The influence on stakeholder perceptions and the public in relation to an organization and its brand. It encompasses various activities such as monitoring public perceptions and following conversations, addressing reputation threats and searching for opportunities to improve it.
The means of mass communication, such as television, journals, and radio, that reach and influence the majority of the public.
No competences in this bucket.
Identify and summarise recurring and distinctive elements in comments from selected, trusted audiences.
Follow current events in politics, economics, social communities, cultural sectors, internationally, and in sports.
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
Work closely with news teams, photographers and editors.
Advise a client such as a politician, artist or another individual dealing with the public on how to present themselves in a way which would gain most favour from the general public or a target audience.
Advise business or public organisations on public relations management and strategies in order to ensure efficient communication with target audiences, and proper conveying of information.
Apply the processes involved in the creation of international treaties by conducting negotiations between representatives of different countries, protecting the home government's interests, and facilitating compromise.
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
Establish affectionate and long-lasting relationships with local communities, e.g. by organising special programms for kindergarden, schools and for dissabled and older people, raising awareness and receiving community appreciation in return.
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.
Generate promotional material and collaborate in the production of promotional text, videos, photos, etc. Keep previous promotional material organised.
Collect information and write press releases adjusting the register to the target audience and ensuring that the message is well conveyed.
Deliver a speech or talk in which a new product, service, idea, or piece of work is demonstrated and explained to an audience.
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
Liaise with officials fulfilling important political and legislative roles in governments in order to ensure productive communication and build relations.
Organise interviews for a group of journalists in order to make an announcement or answer questions on a specific subject.
Master foreign languages to be able to communicate in one or more foreign languages.