corporate sustainability
A business practice to conduct long-term sustainable growth by seeking environmental, economic, and social strategies as its three main pillars.
green
Business developers strive to improve the market share of companies in the market. They perform strategic analyses of the core advantages that a company's products or services have to offer, they cooperate in the development of marketing campaigns for lead generation and support on sales efforts.
Competences and skills
37 ESCO relationsEssential knowledge 9 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
3 competencessales strategies
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
services marketing
The set of marketing activities for businesses that provide services to improve brand awareness and raise sales. It focuses on intangible commodities.
Cross-sector
6 competencesbrand marketing techniques
The methods and systems used in researching and establishing a brand identity for marketing purposes.
business analysis
The research field which addresses the identification of business needs and problems and the determination of the solutions that would mitigate or prevent the smooth functioning of a business. Business analysis comprises IT solutions, market challenges, policy development and strategic matters.
financial analysis
The process of assessing the financial possibilities, means, and status of an organisation or individual by analysing financial statements and reports in order to make well informed business or financial decisions.
market analysis
The field of market analysis and research and its particular research methods.
marketing principles
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
strategic planning
The elements defining the foundation and core of an organisation such as its mission, vision, values, and objectives.
Essential skills and competences 9 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencescarry out sales analysis
Examine sales reports to see what goods and services have and have not sold well.
expand store regional presence
Identify and develop strategies to expand the company's regional coverage.
Cross-sector
7 competencesanalyse business plans
Analyse the formal statements from businesses which outline their business goals and the strategies they set in place to meet them, in order to assess the feasibility of the plan and verify the business' ability to meet external requirements such as the repayment of a loan or return of investments.
apply business acumen
Take appropriate actions in a business environment in order to maximise possible outcome from each situation.
collaborate in the development of marketing strategies
Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.
identify new business opportunities
Pursue potential customers or products in order to generate additional sales and ensure growth.
liaise with managers
Liaise with managers of other departments ensuring effective service and communication, i.e. sales, planning, purchasing, trading, distribution and technical.
manage accounts
Manage the accounts and financial activities of an organisation, supervising that all the documents are correctly maintained, that all the information and calculations are correct, and that proper decisions are being made.
study sales levels of products
Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.
Optional knowledge 8 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencescustomer insight
The marketing concept referring to the deep understanding of the customer's motivations, behaviours, beliefs, preferences, and values that help understand the reasons why the way they do. This information is then useful for commercial purposes.
vertical markets
A vertical market is a market in which vendors offer goods and services specific to a particular industry, trade, profession, or other group of customers with specialised needs.
Cross-sector
6 competencesbusiness incubation
The process through which an individual or an organization contributes to the development and growth of a business start-up. It includes physical facility support (such as offices), networking support (such as connecting with partners or investors) and support services (such as providing coaching session on business development, technological innovation, scaling up a business, etc).
customer relationship management
The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the customer.
international business
The processes related to production or distribution of goods and services across borders.
market entry planning
The processes contained in the pursuit of entering a new market such as researching the market, segmentation, defining the target groups, and developing a viable financial business model to approach the market.
market entry strategies
The ways to enter a new market and their implications, namely; exporting via representatives, franchising to third parties, collaborating joint ventures, and opening of fully-owned subsidiaries and flagships.
market research
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
Optional skills and competences 11 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
3 competencesnegotiate settlements
Negotiate with insurance companies and insurance claimants in order to facilitate agreement on a settlement which the insurance company has to provide for the claimant, such as covering repair costs for damages, taking into account the appraisal reports and the coverage assessment.
prospect new customers
Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.
represent company in exhibitions
Visit shows and/or exhibitions to represent the organisation and undersand what other organisations are doing to acquire expertise in the sector's trends.
Cross-sector
8 competencesanalyse cultural trends
Keep up to date with popular cultural trends such as pop culture, cultural and social slang.
analyse data about clients
Study data about clients, visitors, customers or guests. Gather, process and analyse data about their characteristics, needs and buying behaviours.
brainstorm ideas
Pitch your ideas and concepts to fellow members of the creative team in order to come up with alternatives, solutions and better versions.
develop professional network
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.
- Scope note
- This includes the development of social relationships with patients and customers.
negotiate with stakeholders
Negotiate compromises with stakeholders and strive to reach the most beneficial agreements for the company. May involve building relationships with suppliers and customers, as well as ensuring products are profitable.
perform customer management
Identify and understand the customer's needs. Communicate and engage with stakeholders in designing, promoting and evaluating services.
strive for company growth
Develop strategies and plans aiming at achieving a sustained company growth, be the company self-owned or somebody else's. Strive with actions to increase revenues and positive cash flows.
use analytics for commercial purposes
Understand, extract and make use of patterns found in data. Use analytics to describe consistent happenings in observed samples in order to apply them to commercial plans, strategies, and corporate quests.
digital