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ESCO occupation

tour operator representative

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Tour operator representatives act on behalf of the tour operator to give practical information, provide assistance, handle services and sell excursions to tourists while at their destinations.

4221.5 ISCO 4221 ESCO source
Competences
42
Groups
4
Essential
29
Optional
13

Competences and skills

42 ESCO relations
Essential knowledge 3 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

3 competences
ecotourism

The practice of sustainable travel to natural areas that conserve and support the local environment, fostering environmental and cultural understanding. It usually involves the observation of natural wildlife in exotic natural environments.

green
ESCO source
geographical areas relevant to tourism

The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.

ESCO source
self-service technologies in tourism

The application of self-service technologies in the tourism industry: performing online bookings, self-check-ins for hotels and airlines, allowing clients to perform and complete reservations by themselves using digital tools.

digital
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Cross-sector

0 competences

No competences in this bucket.

Essential skills and competences 26 competences

Occupation specific

1 competence
provide performance feedback

Provide performance feedback and observation remarks to third parties with regard to quality

ESCO source

Sector-specific

9 competences
build a network of suppliers in tourism

Establish a widely spread network of suppliers in the tourism industry.

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collect tourist information

Gather and compile relevant touristic information from a variety of sources.

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educate on sustainable tourism

Develop educational programmes and resources for individuals or guided groups, to provide information about sustainable tourism and the impact of human interaction on the environment, local culture and natural heritage. Educate travellers about making a positive impact and raise awareness of environmental issues.

green
ESCO source
engage local communities in the management of natural protected areas

Build a relationship with the local community at the destination to minimise conflicts by supporting the economic growth of local tourism businesses and respecting local traditional practices.

green
ESCO source
manage conservation of natural and cultural heritage

Use revenue from tourism activities and donations to fund and preserve natural protected areas and intangible cultural heritage such as crafts, songs and stories of communities.

green
ESCO source
manage visitor flows in natural protected areas

Direct visitor flows in natural protected areas, so as to minimise the long-term impact of visitors and ensure the preservation of local flora and fauna, in line with environmental regulations.

green
ESCO source
support community-based tourism

Support and promote tourism initiatives where tourists are immersed in the culture of local communities usually in rural, marginalised areas. The visits and overnight stays are managed by the local community with the aim of supporting their economic development.

ESCO source
support local tourism

Promote local products and services to visitors and encourage the use of local tourism operators in a destination.

green
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work in a hospitality team

Function confidently within a group in hospitality services, in which each has his own responsibility in reaching a common goal which is a good interaction with the customers, guests or collaborators and their contentment.

ESCO source

Cross-sector

16 competences
apply foreign languages in tourism

Use the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.

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assist clients with special needs

Aid clients with special needs following relevant guidelines and special standards. Recognise their needs and accurately respond to them if needed.

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communicate with customers

Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.

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create solutions to problems

Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings about practice.

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develop inclusive communication material

Develop inclusive communication resources. Provide appropriate accessible digital, print and signage information and apply the appropriate language to support the representation and inclusion of people with disabilities. Make websites and online facilities accessible, e.g., ensuring compatibility with screen readers.

digital
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devise special promotions

Plan and invent promotion activities to stimulate sales

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handle customer complaints

Administer complaints and negative feedback from customers in order to address concerns and where applicable provide a quick service recovery.

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handle personal identifiable information

Administer sensitive personal information on customers securely and discreetly

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maintain customer service

Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.

Scope note
Might include keeping the customers informed about the current status of their orders or waiting times.
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make logistical arrangements

Cooperate with coach operators, transport providers and accommodation providers in order to schedule transport, accommodation and activities.

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manage health and safety standards

Oversee all personnel and processes to comply with health, safety and hygiene standards. Communicate and support alignment of these requirements with the company's health and safety programmes.

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measure customer feedback

Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.

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process booking

Execute a booking of a place according to client's requirement in advance and issue all appropriate documents.

Scope note
Includes booking room in a hotel, seat in a plane etc. Does not necessarily include finalising payment, as the payment can be postponed or invoiced.
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process payments

Accept payments such as cash, credit cards and debit cards. Handle reimbursement in case of returns or administer vouchers and marketing instruments such as bonus cards or membership cards. Pay attention to safety and the protection of personal data.

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provide customised products

Make and develop custom-made products and solutions for customer's specific needs.

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upsell products

Persuade customers to buy additional or more expensive products.

Scope note
Products include also services.
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Optional knowledge 2 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

0 competences

No competences in this bucket.

Cross-sector

2 competences
augmented reality

The process of adding diverse digital content (such as images, 3D objects, etc) on surfaces that exist in the real world. The user can interact in real-time with the technology by using devices such as mobile phones.

digital
ESCO source
virtual reality

The process of simulating real-life experiences in a completely immersive digital environment. The user interacts with the virtual reality system via devices such as specifically designed headsets.

digital
ESCO source
Optional skills and competences 11 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

5 competences
implement sales strategies

Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

ESCO source
improve customer traveling experiences with augmented reality

Use augmented reality technology to provide customers with enhanced experiences in their travelling journey, ranging from exploring digitally, interactively and in more depth tourist destinations, local sights and hotel rooms.

digital
ESCO source
prepare travel packages

Make holiday and travel packages ready and arrange accommodation, logistics and transportation services such as chartered airplanes, taxis or rental cars for clients and additional services and excursions.

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promote virtual reality travelling experiences

Use virtual reality technology to immerse customers into experiences such as virtual tours of a destination, attraction or hotel. Promote this technology to allow customers to sample attractions or hotel rooms virtually before making a purchasing decision.

digital
ESCO source
use e-tourism platforms

Use digital platforms to promote and share information and digital content about a hospitality establishment or services. Analyse and manage reviews addressed to the organisation to ensure customer satisfaction.

digital
ESCO source

Cross-sector

6 competences
ensure infrastructure accessibility

Consult designers, builders, and people with disabilities to determine how best to provide accessible infrastructure.

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implement marketing strategies

Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

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maintain customer records

Keep and store structured data and records about customers in accordance with customer data protection and privacy regulations.

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manage the customer experience

Monitor, create and oversee customer experience and perception of brand and service. Ensure pleasant customer experience, treat customers in a cordial and courteous manner.

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negotiate service with providers

Arrange contracts with providers concerning accommodation, transport and leisure services.

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negotiate supplier arrangements

Reach an agreement with the supplier upon technical, quantity, quality, price, conditions, storage, packaging, send-back and other requirements related to the purchasing and delivering process.

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