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ESCO occupation

tourist guide

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Tourist guides assist individuals or groups during travel or sightseeing tours or at places of touristic interest, such as museums, art facilities, monuments and public places. They help people to interpret the cultural and natural heritage of an object, place or area and provide information and guidance in the language of their choice.

5113.1 ISCO 5113 ESCO source
Competences
58
Groups
4
Essential
24
Optional
34

Competences and skills

58 ESCO relations
Essential knowledge 2 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

1 competence
sightseeing information

The sightseeing information of a particular touristic site.

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Cross-sector

1 competence
local geography

The range of physical and geographical properties and descriptions of a local area, by street names and not only.

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Essential skills and competences 22 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

10 competences
build a network of suppliers in tourism

Establish a widely spread network of suppliers in the tourism industry.

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collect visitor fees

Collect fees from visitors and group members.

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conduct educational activities

Plan, perform and supervise educational activities for a variety of audiences, such as for school children, university students, specialist groups, or members of the public.

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educate on sustainable tourism

Develop educational programmes and resources for individuals or guided groups, to provide information about sustainable tourism and the impact of human interaction on the environment, local culture and natural heritage. Educate travellers about making a positive impact and raise awareness of environmental issues.

green
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engage local communities in the management of natural protected areas

Build a relationship with the local community at the destination to minimise conflicts by supporting the economic growth of local tourism businesses and respecting local traditional practices.

green
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escort visitors to places of interest

Bring tourists to places of interest such as museums, exhibitions, theme parks or art galleries.

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inform visitors at tour sites

Distribute booklets, show audio-visual presentations, give guidance and relevant comments at tour site locations. Explain the history and functionality of tour highlights and respond to questions.

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monitor visitor tours

Monitor visitors' touring activities to ensure compliance with legislation and safety practices.

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support local tourism

Promote local products and services to visitors and encourage the use of local tourism operators in a destination.

green
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train guides

Give training to fellow guides and volunteers in the tourism industry, the arts and cultural industry and any other relevant industry.

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Cross-sector

12 competences
assemble visitor supplies

Collect and check all required supplies and equipment before departure.

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assist clients with special needs

Aid clients with special needs following relevant guidelines and special standards. Recognise their needs and accurately respond to them if needed.

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create solutions to problems

Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings about practice.

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ensure health and safety of visitors

Take the necessary precautions to ensure the physical safety of an audience or people visiting an activity. Prepare actions in case of emergency. Administer first aid and direct emergency evacuations.

Scope note
Audience and visitors are passive, for active participants and clients see participants safety.
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maintain customer service

Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.

Scope note
Might include keeping the customers informed about the current status of their orders or waiting times.
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manage tourist groups

Monitor and guide tourists ensuring positive group dynamics and address areas of conflict and concern where they occur.

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perform clerical duties

Perform administrative tasks such as filing, typing up reports and maintaining mail correspondence.

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provide visitor information

Provide directions and other relevant information to visitors.

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register visitors

Register visitors after greeting them. Distribute any required identification badges or safety devices.

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select visitor routes

Examine and select points of interest, travel routes and sites to be visited.

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speak different languages

Master foreign languages to be able to communicate in one or more foreign languages.

research
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use different communication channels

Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.

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Optional knowledge 11 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

8 competences
ecotourism

The practice of sustainable travel to natural areas that conserve and support the local environment, fostering environmental and cultural understanding. It usually involves the observation of natural wildlife in exotic natural environments.

green
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environmental impact of tourism

The study of the environmental impact of travel and tourist activities on tour destinations.

green
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geographical areas relevant to tourism

The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.

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local area tourism industry

The characteristics of local sights and events, accommodation, bars and restaurants and leisure activities.

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natural areas maintenance

The methods to maintain the assets (both natural and constructed) of natural areas, including program development and implementation.

green
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plant species

The variety of plants, trees and shrubs and their special characteristics. 

green
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tourism market

The study of the tourism market on a international, regional and local level and considering worldwide tourist destinations.

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tourism sector policies

The public administration and regulatory aspects of the tourism and hotels sector, and requirements necessary to create policies.

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Cross-sector

3 competences
animal species

The characteristics of different species and breeds of animals (relevant to the occupation).

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augmented reality

The process of adding diverse digital content (such as images, 3D objects, etc) on surfaces that exist in the real world. The user can interact in real-time with the technology by using devices such as mobile phones.

digital
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virtual reality

The process of simulating real-life experiences in a completely immersive digital environment. The user interacts with the virtual reality system via devices such as specifically designed headsets.

digital
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Optional skills and competences 23 competences

Occupation specific

1 competence
transport visitors

Drive motorised vehicles to transport visitors to events and tour site locations.

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Sector-specific

14 competences
administer tour contract details

Administer tour contract details in order to make sure that tourists receive all services included in the tour package.

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advise on nature conservation

Provide information and suggested actions relating to the conservation of nature.

green
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demonstrate intercultural competences in hospitality services

Understand, respect and build constructive and positive relations with intercultural clients, guests and collaborators in the field of hospitality.

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distribute local information materials

Hand out leaflets, maps and tour brochures to visitors with information and tips about local sites, attractions and events.

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follow ethical code of conduct in tourism

Carry out touristic services according to accepted principles of right and wrong. This includes fairness, transparency and impartiality.

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identify plants characteristics

Identify and classify crop characteristics. Be able to recognise different types of bulbs by name, graded sizes, field markings and stock markings.

green
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improve customer traveling experiences with augmented reality

Use augmented reality technology to provide customers with enhanced experiences in their travelling journey, ranging from exploring digitally, interactively and in more depth tourist destinations, local sights and hotel rooms.

digital
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maintain relationship with suppliers

Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.

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promote recreation activities

Promote the implementation of recreation programs in a community, as well as recreation services provided by an organisation or institution.

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promote virtual reality travelling experiences

Use virtual reality technology to immerse customers into experiences such as virtual tours of a destination, attraction or hotel. Promote this technology to allow customers to sample attractions or hotel rooms virtually before making a purchasing decision.

digital
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provide tourism related information

Give customers relevant information about historical and cultural locations and events while conveying this information in an entertaining and informative manner.

Scope note
Locations might be such as points of interest, events, local customs or foreign country regulations.
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research visitor tours

Research various topics such as site history and environmental conditions; plan appropriate expeditions; prepare guidance along with instructions and commentaries.

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use e-tourism platforms

Use digital platforms to promote and share information and digital content about a hospitality establishment or services. Analyse and manage reviews addressed to the organisation to ensure customer satisfaction.

digital
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welcome tour groups

Greet newly arrived groups of tourists at their starting point to announce details of upcoming events and travel arrangements.

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Cross-sector

8 competences
apply foreign languages in tourism

Use the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.

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handle customer complaints

Administer complaints and negative feedback from customers in order to address concerns and where applicable provide a quick service recovery.

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handle personal identifiable information

Administer sensitive personal information on customers securely and discreetly

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inspire enthusiasm for nature

Spark a passion for the natural character of fauna and flora and human interaction with it.

green
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maintain incident reporting records

Keep a system for recording details of unusual events that occur at the facility, such as job-related injuries.

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maintain relationships with doctors

Communicate with doctors in order to solve possible misunderstandings related to prescriptions, indications, etc.

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measure customer feedback

Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.

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read maps

Read maps effectively.

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