medical sales industry
Suppliers, target audience, products and competitors on the medical sales market.
Medical sales representatives promote and sell medical devices, equipment and pharmaceutical products to healthcare professionals. They provide product information and demonstrate features to healthcare professionals. Medical representatives negotiate and close sales contracts.
Competences and skills
36 ESCO relationsEssential knowledge 8 competences
Occupation specific
2 competencesmedication classification
Categories of medication such as antibiotics, anti-inflammatory and antiviral.
Sector-specific
2 competencessales argumentation
Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.
sales strategies
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
Cross-sector
4 competenceshealth care system
The structure and function of health care services.
medical devices materials
The different materials used to create medical devices such as polymer materials, thermoplastic and thermosetting materials, metal alloys and leather. In the choice of materials, attention must be paid to medical regulations, cost, and biocompatibility.
medical terminology
The meaning of medical terms and abbreviations, of medical prescriptions and various medical specialties and when to use it correctly.
pharmacovigilance legislation
Regulations used to control and monitor adverse drug reactions at EU level.
Essential skills and competences 12 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
10 competencesadvise on medical products
Provide advice to customers on what medical products can be used for various medical conditions.
- Scope note
- This includes advising customers on the use of self-medicine.
carry out sales analysis
Examine sales reports to see what goods and services have and have not sold well.
issue purchase orders
Produce and review the documents needed to authorise shipment of a product from the supplier at a specified price and within specific terms.
keep records on sales
Keep records of the activities of the sales of products and services, tracking which products and services were sold when and maintaining customer records, in order to facilitate improvements in the sales department.
negotiate sales contracts
Come to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.
organise retail sampling events
Organise sampling and demonstration activities in order to promote a product.
prospect new customers
Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.
provide customers with order information
Provide order information to customers by telephone or e-mail; clearly communicate about price ratings, shipping dates and possible delays.
provide legal information on medical devices
Provide the healthcare staff with information about the clinical tests undertaken on a specific medical device, the legal documentation concerning its marketability and sales activity and provide any documentation in support of this.
supervise sales activities
Monitor and oversee the activities related to the ongoing sales in the shop to ensure that sales goals are met, assess areas for improvement, and identify or solve problems that customers could encounter.
Cross-sector
2 competencesadvise on medical device features
Provide information on how the medical device is functioning, what are its features, advantages and usability terms.
carry out event management
Plan and execute all the technical and logistical aspects required for an event to be successful.
Optional knowledge 7 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
3 competencesbiosafety in biomedical laboratory
The principles and methods for managing infectious materials in the laboratory environment, biosafety levels, classification and risk assessment, pathogenicity and toxicity of a living organism and their possible hazards in order to minimise any risks for human health and the environment.
green
digital marketing techniques
The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.
digital
merchandising techniques
The selling techniques to attract customers and increase sales.
Cross-sector
4 competencesbiomedical science
The principles of the natural sciences applied to medicine. Medical sciences such as medical microbiology and clinical virology apply biology principles for medical knowledge and invention.
biomedical techniques
The various methods and techniques used in biomedical laboratory such as molecular and biomedical techniques, imaging techniques, genetic engineering, electrophysiology techniques and in silico techniques.
medical statistics
The methods used to summarise, collect, present, and interpret data in medical practice. The use of the obtained data to estimate and test hypotheses in the medical field.
pharmacology
Pharmacology is a medical specialty mentioned in the EU Directive 2005/36/EC.
Optional skills and competences 9 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
0 competencesNo competences in this bucket.
Cross-sector
9 competencesapply social media marketing
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
digital
develop online sales business plan
Gather relevant information and write a well-structured document providing the trajectory of a business project, adapted to an online environment.
digital
drive vehicles
Be able to drive vehicles; have the approapriate type of driving license according to the type of motor vehicle used.
manage budgets
Plan, monitor, report on the budget and prepare set production budgets.
monitor technology trends
Survey and investigate recent trends and developments in technology. Observe and anticipate their evolution, according to current or future market and business conditions.
perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
plan event marketing for promotional campaigns
Design and direct event marketing for promotional campaigns. This involves face-to-face contact between companies and customers at a wide range of events, which engages them in a participatory position and provides them with information about a specific product or service.
prepare exhibition marketing plan
Develop marketing plan for upcoming exhibition; design and distribute posters, flyers and catalogues; communicate ideas with photographers, graphic designers and printers; prepare articles for online and printed media; keep website and social media up-to-date.
digital
work in a multicultural environment in health care
Interact, relate and communicate with individuals from a variety of different cultures, when working in a healthcare environment.