digital marketing techniques
The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.
digital
Publications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for institutions and businesses. They supervise the publishing teams and make sure the publications reach their target audience.
Competences and skills
40 ESCO relationsEssential competences 1 competence
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
0 competencesNo competences in this bucket.
Cross-sector
0 competencesNo competences in this bucket.
Essential knowledge 11 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencespublishing market
The trends in the publishing market and the type of books that are are appealing to a certain audience.
Cross-sector
9 competencesbrand marketing techniques
The methods and systems used in researching and establishing a brand identity for marketing purposes.
content marketing strategy
The process of creation and share of media and publishing content in order to acquire customers.
copyright legislation
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
digital media
The set of medias that are transmitted through electronic devices.
digital
market analysis
The field of market analysis and research and its particular research methods.
market participants
The businesses, relations and opportunities of different participants in the market.
marketing principles
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
project management principles
Different elements and phases of project management.
- Scope note
- The different phases of project management include the development of the overall planning, planning of resources for projects, implementation, execution, performance control, project end and the evaluation of outcome.
social media marketing techniques
The marketing methods and strategies used to increase attention and website traffic through social media channels.
digital
Essential skills and competences 10 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
1 competencepresent publishing plan
Present the timeline, budget, layout, marketing plan, and sales plan for the publishing of a publication.
Cross-sector
9 competencesapply organisational techniques
Employ a set of organisational techniques and procedures which facilitate the achievement of the set goals set such as detailed planning of personnel's schedules. Use these resources efficiently and sustainably, and show flexibility when required.
apply social media marketing
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
digital
develop digital content
Create and edit digital content in different formats, express oneself through digital means.
digCompdigital
execute marketing plan
Carry out all the activities involved in achieving specific marketing objectives within a given timeframe
finish project within budget
Make sure to stay within budget. Adapt work and materials to budget.
manage budgets
Plan, monitor, report on the budget and prepare set production budgets.
manage staff
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
perform project management
Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific goal within a set time and budget.
research
Optional knowledge 4 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
0 competencesNo competences in this bucket.
Cross-sector
4 competencesaccounting techniques
The techniques of recording and summarising business and financial transactions and analysing, verifying, and reporting the results.
desktop publishing
The creation of documents using page layout skills on a computer. Desktop publishing software can generate layouts and produce typographic quality text and images.
digital
grammar
The set of structural rules governing the composition of clauses, phrases, and words in any given natural language.
spelling
The rules concerning the way words are spelled.
Optional skills and competences 14 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
6 competencesconserve new media
Digitally preserve and archive electronic records using up-to-date technology.
digital
identify customer's needs
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
maintain relationship with customers
Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.
read manuscripts
Read incomplete or complete manuscripts from new or experienced authors.
rewrite manuscripts
Rewrite unpublished manuscripts to correct errors and to make them more appealing to the target audience.
select manuscripts
Select manuscripts to be published. Decide if they reflect the company policy.
Cross-sector
8 competencesapply desktop publishing techniques
Apply desktop publishing techniques to create page layouts and typographic quality text.
digital
apply grammar and spelling rules
Apply the rules of spelling and grammar and ensure consistency throughout texts.
implement marketing strategies
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
manage accounts
Manage the accounts and financial activities of an organisation, supervising that all the documents are correctly maintained, that all the information and calculations are correct, and that proper decisions are being made.
oversee quality control
Monitor and assure the quality of the provided goods or services by overseeing that all the factors of the production meet quality requirements. Supervise product inspection and testing.
plan digital marketing
Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.
digital
proofread text
Read a text thoroughly, search for, review and correct errors to ensure content is valid for publishing.
recruit employees
Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.
- Scope note
- It may include recruiting volunteers.