information structure
The type of infrastructure which defines the format of data: semi-structured, unstructured and structured.
digital
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Competences and skills
54 ESCO relationsEssential competences 1 competence
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
0 competencesNo competences in this bucket.
Cross-sector
0 competencesNo competences in this bucket.
Essential knowledge 9 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
5 competenceskeywords in digital content
The digital tools to conduct keyword research. The information retrieval systems identify the content of a document guided by keywords and metadata.
digital
publishing strategy
The methods, rules, media and tools of publishing content from content management systems in single sources or cross media.
digital
web based collaborative platforms
Online tools which facilitate communication and collaboration among Internet users in real time. Platforms with a range of functionalities created to facilitate organisational team work or promote productive workflow among other features.
digital
web programming
The programming paradigm that is based on combining markup (which adds context and structure to text) and other web programming code, such as AJAX, javascript and PHP, in order to carry out appropriate actions and visualise the content.
digital
Cross-sector
4 competencesauthoring software
The software that provides pre-programmed elements which allow the development of interactive multimedia applications in order to edit, structure and lay out content intended for publication.
digital
content development processes
The specialised techniques used to design, write, compile, edit and organise digital content, such as text, graphics and videos for publishing purposes.
digital
legal requirements of ICT products
The international regulations related to the development and use of ICT products.
style sheet languages
The field of computer language that conveys the presentation of structured documents such as Cascading Style Sheets (CSS). These documents have to adhere to style sheets, a set of stylistic rules such as font, color and layout.
digital
Essential skills and competences 22 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
6 competencesintegrate content into output media
Compile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.
digital
interpret technical texts
Read and understand technical texts that provide information on how to perform a task, usually explained in steps.
manage online content
Ensure the website content is up to date, organised, attractive and meets the target audience needs, the requirements of the company and international standards by checking the links, setting the publishing time framework and order.
digital
provide multimedia content
Develop multimedia materials such as screen shots, graphics, slide shows, animations and videos to be used as content integrated in a broader informational context.
digital
translate requirement concepts into content
Develop digital content by following given requirements and guidelines.
digital
use markup languages
Utilise computer languages that are syntactically distinguishable from the text, to add annotations to a document, specify layout and process types of documents such as HTML.
digital
Cross-sector
16 competencesapply tools for content development
Use specialised content development tools such as content and terminology management systems, translation memory systems, language checker and editors to generate, compile and transform content according to specified standards.
digital
compile content
Retrieve, select and organise content from specific sources, according to the requirements of the output media such as printed materials, online applications, platforms, websites and video.
comply with legal regulations
Ensure you are properly informed of the legal regulations that govern a specific activity and adhere to its rules, policies and laws.
conduct content quality assurance
Carry out validation of content by reviewing it according to formal and functional quality, usability and applicable standards.
conduct search engine optimisation
Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.
digital
create content title
Come up with an appealing title that draws people's attention to the content of your article, story or publication.
develop digital content
Create and edit digital content in different formats, express oneself through digital means.
digCompdigital
ensure compliance with company regulations
Guarantee that employees' activities follow company regulations, as implemented through client and corporate guidelines, directives, policies and programmes.
ensure compliance with legal requirements
Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.
identify customer requirements
Apply techniques and tools, such as surveys, questionnaires, ICT applications, for eliciting, defining, analysing, documenting and maintaining user requirements from system, service or product.
identify legal requirements
Conduct research for applicable legal and normative procedures and standards, analyse and derive legal requirements that apply to the organisation, its policies and products.
manage content metadata
Apply content management methods and procedures to define and use metadata concepts, such as the data of creation, in order to describe, organise and archive content such as documents, video and audio files, applications and images.
digital
provide written content
Communicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelling rules.
translate requirements into visual design
Develop visual design from given specifications and requirements, based on the analysis of the scope and target audience. Create a visual representation of ideas such as logos, website graphics, digital games and layouts.
digital
use content management system software
Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.
digital
utilise content types
Use MIME types and subtypes as standard identifier to indicate the type of data that a file contains such as the type of link, object, script and style elements and the media type.
digital
Optional knowledge 12 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
7 competencesAJAX
The techniques and principles of software development, such as analysis, algorithms, coding, testing and compiling of programming paradigms in AJAX.
digital
CSS
The computer language CSS is a style sheet language that conveys the presentation of structured documents. These documents have to adhere to style sheets, a set of stylistic rules such as font, color and layout.
digital
JavaScript
The techniques and principles of software development, such as analysis, algorithms, coding, testing and compiling of programming paradigms in JavaScript.
digital
JSSS
The computer language JSSS is a style sheet language that conveys the presentation of structured documents. These documents have to adhere to style sheets, a set of stylistic rules such as font, color and layout.
digital
LESS
The computer language LESS is a style sheet language that conveys the presentation of structured documents. These documents have to adhere to style sheets, a set of stylistic rules such as font, color and layout.
digital
PHP
The techniques and principles of software development, such as analysis, algorithms, coding, testing and compiling of programming paradigms in PHP.
digital
Sass
The computer language Sass is a style sheet language that conveys the presentation of structured documents. These documents have to adhere to style sheets, a set of stylistic rules such as font, color and layout.
digital
Cross-sector
5 competencesaugmented reality
The process of adding diverse digital content (such as images, 3D objects, etc) on surfaces that exist in the real world. The user can interact in real-time with the technology by using devices such as mobile phones.
digital
cognitive psychology
The human mental processes such as attention, memory, language use, perception, problem solving, creativity and thinking.
content marketing strategy
The process of creation and share of media and publishing content in order to acquire customers.
interactive media
The method of communication that takes place through digital medias and is based on customers interactions with them. The interactions take place with computerised elements (e.g., moving graphics, digital text and sound).
digital
World Wide Web Consortium standards
The standards, technical specifications and guidelines developed by the international organisation World Wide Web Consortium (W3C) which allow the design and development of web applications.
digital
Optional skills and competences 10 competences
Occupation specific
1 competencedesign digital call to action
Appeal the audience in order to provoke their instant response. Use imperative verb forms in the message such as "Visit us now!".
Sector-specific
2 competencesmanage content development projects
Plan and implement the creation, delivery and management of digital or printed content, develop a system that describes the entire editorial content development and publishing process and use ICT tools to support the process.
digital
provide guidelines for content development
Develop standards and structures for content development such as formats, styles, layout, structures, content types, terminology, XML and DITA. Implement them in document type definitions and apply them during work process and evaluate results in light of established standards.
digital
Cross-sector
7 competencesensure proper document management
Guarantee that the tracking and recording standards and rules for document management are followed, such as ensuring that changes are identified, that documents remain readable and that obsoleted documents are not used.
perform copywriting
Write creative texts targeted to a specific audience for marketing and advertising purposes and ensure that the message convinces potential customers to buy a product or a service and facilitates a positive outlook on the organisation.
perform online data analysis
Analyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.
digital
proofread text
Read a text thoroughly, search for, review and correct errors to ensure content is valid for publishing.
use presentation software
Use software tools to create digital presentations which combine various elements, such as graphs, images, text and other multimedia.
digital
use spreadsheets software
Use software tools to create and edit tabular data to carry out mathematical calculations, organise data and information, create diagrams based on data and to retrieve them.
digital
use word processing software
Use computer software applications for composition, editing, formatting, and printing of any sort of written material.
digital