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ESCO occupation

visual merchandiser

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Visual merchandisers are specialised in the promotion of the sale of goods, especially their presentation in retail outlets.

3432.6 ISCO 3432 ESCO source
Competences
23
Groups
4
Essential
14
Optional
9

Competences and skills

23 ESCO relations
Essential knowledge 1 competence

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

1 competence
merchandising techniques

The selling techniques to attract customers and increase sales.

ESCO source

Cross-sector

0 competences

No competences in this bucket.

Essential skills and competences 13 competences

Occupation specific

3 competences
assemble visual displays

Assemble and rearrange visual displays in showcase or in-store.

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communicate on merchandise visual display

Communicate with appropriate staff in order to determine which types of merchandise should be featured on display.

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develop store design

Develop visual concepts and strategies to promote retail brands, products and services, for in-store design, catalogue design and web shop design.

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Sector-specific

8 competences
assess visual impact of displays

Analyse feedback from customers and co-workers on the visual impact of displays and showcases. Implement changes where needed.

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change window displays

Change or rearrange window displays. Reflect changes in the shop inventory. Emphasise new promotional actions.

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coach team on visual merchandising

Coach sales team on in-store visual merchandising; help employees to interpret guidelines; train employees in effective execution of visual concept.

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execute visual presentation changes

Prepare and execute visual presentation changes by moving items, changing shelving and fixtures, changing signs, adding and removing decorative accessories, etc.

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interpret floor plans

Understand the results of moving the position of objects and patterns on floor plans by thinking three-dimensionally.

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maintain relationship with customers

Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.

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maintain relationship with suppliers

Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.

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negotiate with suppliers for visual material

Negotiate with suppliers on the delivery of visual equipment; stay within the budget at all times.

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Cross-sector

2 competences
conduct research on trends in design

Conduct research on present and future evolutions and trends in design, and associated target market features.

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have computer literacy

Utilise computers, IT equipment and modern day technology in an efficient way.

digital
ESCO source
Optional knowledge 2 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

0 competences

No competences in this bucket.

Cross-sector

2 competences
teamwork principles

The cooperation between people characterised by a unified commitment to achieving a given goal, participating equally, maintaining open communication, facilitating effective usage of ideas etc.

ESCO source
trends in fashion

New developments and trends in the world of fashion.

ESCO source
Optional skills and competences 7 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

3 competences
carry out sales analysis

Examine sales reports to see what goods and services have and have not sold well.

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monitor stock level

Evaluate how much stock is used and determine what should be ordered.

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monitor stock movement

Keep track of stock movements from the moment when products are put on sale and ready for distribution.

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Cross-sector

4 competences
analyse bestsellers

Analyse every aspect of best-selling products; develop strategies to ensure that bestsellers reach their full sales potential.

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drive vehicles

Be able to drive vehicles; have the approapriate type of driving license according to the type of motor vehicle used.

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meet deadlines

Ensure operative processes are finished at a previously agreed-upon time.

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use CAD software

Use computer-aided design (CAD) systems to assist in the creation, modification, analysis, or optimisation of a design.

digital
ESCO source