company policies
The set of rules that govern the activity of a company.
Online marketers use e-mail, internet and social media in order to market goods and brands.
Competences and skills
46 ESCO relationsEssential competences 1 competence
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
0 competencesNo competences in this bucket.
Cross-sector
0 competencesNo competences in this bucket.
Essential knowledge 5 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
3 competencese-commerce systems
Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.
digital
web strategy assessment
Techniques for conducting a deep analysis of a company's web presence.
digital
Cross-sector
2 competencescontent marketing strategy
The process of creation and share of media and publishing content in order to acquire customers.
online ads campaign techniques
Techniques to plan and implement a marketing campaign on online ads platforms.
digital
Essential skills and competences 22 competences
Occupation specific
1 competenceexecute conversion testing
Plan, execute and measure conversion tests and experiments to test the possibility to convert one data format into another.
digital
Sector-specific
2 competencesimplement sales strategies
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.
perform video editing
Rearrange and edit video footage in the course of the post-production process. Edit the footage using a variety of sofware, tools, and techniques such as colour correction and effects, speed effects, and audio enhancing.
digital
Cross-sector
19 competencesapply customer engagement strategy
Engage customers with a company or a brand by employing several methods such as humanisation of the brand and social media usage. The initiative for engagement can come either from the consumer or the company and the medium of engagement can be online as well as offline.
apply social media marketing
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
digital
apply strategic thinking
Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.
conduct mobile marketing
Conduct mobile marketing using a mobile device e.g. tablet or smartphone. Gather personalised information and transfer it to customers in order to promote services or goods.
digital
create new concepts
Come up with new concepts.
creatively use digital technologies
Use digital tools and technologies to create knowledge and to innovate processes and products. Engage individually and collectively in cognitive processing to understand and resolve conceptual problems and problem situations in digital environments.
digCompdigital
develop digital content
Create and edit digital content in different formats, express oneself through digital means.
digCompdigital
execute email marketing
Conceptualise and write targeted customer emails, manage customer emails for the brand email marketing programmes in order to ensure enhanced profit and improved customer communication and prospection.
implement marketing strategies
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
inspect data
Analyse, transform and model data in order to discover useful information and to support decision-making.
digital
manage budgets
Plan, monitor, report on the budget and prepare set production budgets.
perform copywriting
Write creative texts targeted to a specific audience for marketing and advertising purposes and ensure that the message convinces potential customers to buy a product or a service and facilitates a positive outlook on the organisation.
perform image editing
Edit various types of images such as analogue and digital photographs or illustrations.
digital
perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
perform online data analysis
Analyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.
digital
perform project management
Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific goal within a set time and budget.
research
plan digital marketing
Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.
digital
use content management system software
Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.
digital
use different communication channels
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Optional knowledge 6 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
3 competencesICT communications protocols
The system of rules which allow the exchange of information between computers or other devices via computer networks.
digital
information confidentiality
The mechanisms and regulations which allow for selective access control and guarantee that only authorised parties (people, processes, systems and devices) have access to data, the way to comply with confidential information and the risks of non-compliance.
digital
neuromarketing techniques
A field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli.
Cross-sector
3 competencescompetition law
The legal regulations that maintain market competition by regulating anti-competitive behaviour of companies and organisations.
intellectual property law
The regulations that govern the set of rights protecting products of the intellect from unlawful infringement.
printed goods processes
The various types and characteristics of producing printed goods such as catalogues, flyers, etc.
Optional skills and competences 12 competences
Occupation specific
1 competenceadapt to change in marketing
Stay informed and adapt to developments, innovations and trends concerning marketing such as marketing tools and marketing technologies.
Sector-specific
5 competencesapply information security policies
Implement policies, methods and regulations for data and information security in order to respect confidentiality, integrity and availability principles.
communicate price changes
Transparent, straightforward and effective communication with all departments involved; clearly communicate about price changes and their possible consequences.
conduct online competitive analysis
Assess strengths and weaknesses of current and potential competitors. Analyse competitors' web strategies.
deal with pressure from unexpected circumstances
Strive to achieve objectives despite the pressures arising from unexpected factors outside of your control.
plan social media marketing campaigns
Plan and implement a marketing campaign on social media.
digital
Cross-sector
6 competencesconduct search engine optimisation
Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.
digital
develop inclusive communication material
Develop inclusive communication resources. Provide appropriate accessible digital, print and signage information and apply the appropriate language to support the representation and inclusion of people with disabilities. Make websites and online facilities accessible, e.g., ensuring compatibility with screen readers.
digital
protect personal data and privacy
Protect personal data and privacy in digital environments. Understand how to use and share personally identifiable information while being able to protect oneself and others from damages. Understand that digital services use a “Privacy policy” to inform how personal data is used.
digCompdigital
supervise brand management
Supervise the promotion of a particular brand of goods, by liaising with the appropriate departments.
use e-services
Participate in society through the use of public and private digital services. Seek opportunities for self-empowerment and for participatory citizenship through appropriate digital technologies.
digCompdigital
- Scope note
- Includes e-commerce, e-governance, e-banking, e-health services and online payment activities.
use personal organization software
Use software tools, such as calendars, to-do lists, time-tracking, contact lists, to help in managing personal efficiency.
digital