advertising techniques
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
Promotion assistants provide support in the implementation of programs and promotional efforts in points-of-sale. They research and administer all the information required by managers to decide whether promotional programs are required. If so, they support in getting of materials and resources for the promotional action.
Competences and skills
22 ESCO relationsEssential knowledge 2 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
0 competencesNo competences in this bucket.
Cross-sector
2 competencescommunication principles
The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.
Essential skills and competences 6 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competenceshelp coordinate promotional activities
Help establish a schedule for promotional activities. Define the content of promotional activities. Select resource person or people to delegate and share relevant information with them. Prepare the necessary material.
perform business research
Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.
Cross-sector
4 competencesassist in developing marketing campaigns
Provide assistance and support in all the efforts and actions required to implement a marketing campaign such as contacting advertisers, preparing briefings, setting up meetings, and shopping around for suppliers.
perform clerical duties
Perform administrative tasks such as filing, typing up reports and maintaining mail correspondence.
perform office routine activities
Program, prepare, and perform activities required to be performed everyday in offices such as mailing, receiving supplies, updating managers and employees, and keeping operations running smoothly.
support managers
Provide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.
Optional knowledge 3 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
1 competencesales promotion techniques
The techniques used to persuade customers to purchase a product or a service.
Cross-sector
2 competencesgraphic design
The techniques to create a visual representation of ideas and messages.
digital
motion graphics
The techniques and software for creating the illusion of motion such as keyframing, Adobe After Effects, and Nuke.
digital
Optional skills and competences 11 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
4 competencescreate advertisements
Use your creativity to draft advertiments. Keep in mind the costumer's requirements, target audience, media and marketing objectives.
keep promotions records
Keep records on sales information and distribution of materials. File reports on customer reactions to their employers' products and promotions; present these reports to their managers.
operate a camera
Capture moving images with a camera. Operate the camera skilfully and safely to obtain high quality material.
perform video editing
Rearrange and edit video footage in the course of the post-production process. Edit the footage using a variety of sofware, tools, and techniques such as colour correction and effects, speed effects, and audio enhancing.
digital
Cross-sector
7 competencescoordinate events
Lead events by managing budget, logistics, event support, security, emergency plans and follow up.
develop promotional tools
Generate promotional material and collaborate in the production of promotional text, videos, photos, etc. Keep previous promotional material organised.
ensure equipment availability
Ensure that the necessary equipment is provided, ready and available for use before start of procedures.
liaise with distribution channel managers
Liaise with managers in distribution points in order to plan and agree with them promotional events aimed at promoting the brands and products that those distribution channels sell.
manage budgets
Plan, monitor, report on the budget and prepare set production budgets.
manage the handling of promotional materials
Plan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.
meet expectations of target audience
Research the needs and expectations of the target audience to ensure the program's theme meets both.