Skip to content
ESCO occupation

promoter

Back to ESCO occupations

Promoters work with artists (or their agents) and venues on to arrange a show. They liaise with bands and agents to agree on a date for a performance and negotiate a deal. They book a venue and promote the upcoming gig. They make sure everything the band needs is in place and set up soundcheck times and the running order of the show. Some promoters work freelance, but they may also be tied to a single venue or festival.  

3339.4 ISCO 3339 ESCO source
Competences
20
Groups
4
Essential
16
Optional
4

Competences and skills

20 ESCO relations
Essential knowledge 1 competence

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

0 competences

No competences in this bucket.

Cross-sector

1 competence
musical genres

Different musical styles and genres such as blues, jazz, reggae, rock, or indie.

ESCO source
Essential skills and competences 15 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

9 competences
adapt to artists' creative demands

Work with artists, striving to understand the creative vision and adapting to it. Make full use of your talents and skills to reach the best possible result.

ESCO source
arrange event needs

Ensure that event needs such as audio-visual equipment, displays or transportation are met.

ESCO source
confer with event staff

Communicate with staff members at a chosen event site to coordinate details.

ESCO source
develop an artistic network

Generate awareness of a show or event through public relations initiatives. Develop a network of music industry contacts to spread the word about upcoming shows.

ESCO source
match venues with performers

Ensure the venue is appropriate for the needs of the performing artist.

ESCO source
plan presence at professional events

Use your personal network to inform your contacts of your current and upcoming professional events, such as premieres, performances, workshops, open rehearsals, fairs, and contests. Create a calendar to plan your attendence at professional events and check financial feasibility.

ESCO source
promote event

Generate interest in an event by carrying out promotion actions, such as placing ads or distributing flyers

ESCO source
promote music

Promote music; participate in media interviews and other promotional activities.

ESCO source
select musical performers

Organise auditions and select performers for musical performances.

ESCO source

Cross-sector

6 competences
adapt communication style according to recipient

Adapt communication style to that of the recipient of the message in order to create a rapport.

ESCO source
manage contracts

Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes in line with any legal limitations.

ESCO source
manage relationships with artists

Develop relationships with artists new to the gallery, and extend existing relationships with established artists.

ESCO source
plan events

Plan programmes, agendas, budgets, and services of an event according to customers' requirements.

ESCO source
plan schedule

Develop the schedule including procedures, appointments and working hours.

ESCO source
solicit event publicity

Design advertisement and publicity campaign for upcoming events or exhibitions; attract sponsors.

ESCO source
Optional knowledge 1 competence

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

1 competence
music literature

Literature about music theory, specific music styles, periods, composers or musicians, or specific pieces. This includes a variety of materials such as magazines, journals, books and academic literature.

ESCO source

Cross-sector

0 competences

No competences in this bucket.

Optional skills and competences 3 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

0 competences

No competences in this bucket.

Cross-sector

3 competences
direct event administrative details

Direct administrative tasks that go with an upcoming event, such as financial operations, dissemination of promotional materials.

ESCO source
select event providers

Evaluate and select the right providers of the right services, according to the customer's specific requirements.

ESCO source
stay up-to-date with music and video releases

Stay informed about the latest music and video releases in all output formats: CD, DVD, Blu-Ray, vinyl, etc.

ESCO source