Online sales channel managers define the sales programme for e-commerce such as goods sold via e-mail, internet and social media. They also assist in planning the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.
No competences in this bucket.
Any business process that is implemented through a computer-mediated network. Mainly, it concerns the use of the Web, Internet, intranets to conduct businesses. It deals with, among others, business processes such as customer relation management, and supply chain management.
Techniques for conducting a deep analysis of a company's web presence.
The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.
Monitor activities of companies in the same sector offering a similar product or service in an online environment.
Assess strengths and weaknesses of current and potential competitors. Analyse competitors' web strategies.
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
Plan and implement a marketing campaign on social media.
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.
Gather relevant information and write a well-structured document providing the trajectory of a business project, adapted to an online environment.
Negotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.
Identify and work with suppliers to ensure quality of supply and best price has been negotiated.
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.
Deal with people in a sensitive and tactful way.
No competences in this bucket.
Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.
The functioning and methods used to manage electronic purchases.
The law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.
No competences in this bucket.
No competences in this bucket.
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
Research long term possibilities for improvements and plan steps to achieve them.
Use digital tools and technologies to create knowledge and to innovate processes and products. Engage individually and collectively in cognitive processing to understand and resolve conceptual problems and problem situations in digital environments.
Develop inclusive communication resources. Provide appropriate accessible digital, print and signage information and apply the appropriate language to support the representation and inclusion of people with disabilities. Make websites and online facilities accessible, e.g., ensuring compatibility with screen readers.
Manage processes by defining, measuring, controlling and improving processes with the goal to meet customer requirements profitably.
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific goal within a set time and budget.
Identify and assess factors that may jeopardise the success of a project or threaten the organisation's functioning. Implement procedures to avoid or minimise their impact.
Protect personal data and privacy in digital environments. Understand how to use and share personally identifiable information while being able to protect oneself and others from damages. Understand that digital services use a “Privacy policy” to inform how personal data is used.
Use specialised software to manage company’s interactions with current and future customers. Organise, automate and synchronise sales, marketing, customer service, and technical support, to increase targeted sales.
Participate in society through the use of public and private digital services. Seek opportunities for self-empowerment and for participatory citizenship through appropriate digital technologies.
Compose work-related reports that support effective relationship management and a high standard of documentation and record keeping. Write and present results and conclusions in a clear and intelligible way so they are comprehensible to a non-expert audience.