design management
The way in which design principles are incorporated to help achieve business objectives, create products and services, obtain new customers, and support marketing activities.
Product development managers coordinate the development of new products from beginning to end. They receive briefings and start envisioning the new product considering design, technical and cost criteria. They conduct research on market needs and create prototypes of new products for untapped market opportunities. Product development managers also improve and boost technological quality.
Competences and skills
56 ESCO relationsEssential knowledge 4 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencesproduct life-cycle
The management of the life-cycle of a product from the development stages to the market entry and market removal.
Cross-sector
2 competencesindustrial research and development
The set of activities that companies carry out to do industrial innovation and introduce new engineering products and services or new industrial production processes.
market research
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
Essential skills and competences 15 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
4 competencescalculate design costs
Calculate design costs to make sure the project is financially viable.
combine business technology with user experience
Analyse and exploit the points where technology, user experience, and business meet in order to create and develop new products.
develop new products
Develop and generate new products and product ideas based on market research on trends and niches.
develop product design
Convert market requirements into product design and development.
Cross-sector
11 competencesanalyse consumer buying trends
Analyse buying habits or currently prevalent customer behaviour.
analyse data about clients
Study data about clients, visitors, customers or guests. Gather, process and analyse data about their characteristics, needs and buying behaviours.
calculate production costs
Calculate the costs for every production stage and department.
define technical requirements
Specify technical properties of goods, materials, methods, processes, services, systems, software and functionalities by identifying and responding to the particular needs that are to be satisfied according to customer requirements.
design customer experiences
Create customer experiences to maximise client's satisfaction and profitability.
design prototypes
Design prototypes of products or components of products by applying design and engineering principles.
draw conclusions from market research results
Analyse, draw conclusions and present major observations from the results of market research. Suggest on potential markets, prices, target groups, or investments.
follow company standards
Lead and manage according to the organisation's code of conduct.
manage budgets
Plan, monitor, report on the budget and prepare set production budgets.
perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
plan product management
Manage the scheduling of procedures which aim to maximise sales objectives, such as forecasting market trends, product placement, and sales planning.
Optional knowledge 11 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
4 competencescost management
The process of planning, monitoring and adjusting the expenses and revenues of a business in order to achieve cost efficiency and capability.
engineering processes
The systematic approach to the development and maintenance of engineering systems.
innovation processes
The techniques, models, methods and strategies which contribute to the promotion of steps towards innovation.
types of metal manufacturing processes
Metal processes linked to the different types of metal, such as casting processes, heat treatment processes, repair processes and other metal manufacturing processes.
Cross-sector
7 competenceschemistry
The composition, structure, and properties of substances and the processes and transformations that they undergo; the uses of different chemicals and their interactions, production techniques, risk factors, and disposal methods.
design drawings
The drawings detailing the design of products, tools, and engineering systems.
legal requirements of ICT products
The international regulations related to the development and use of ICT products.
marketing mix
Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.
marketing principles
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
physics
The natural science involving the study of matter, motion, energy, force and related notions.
quality standards
The national and international requirements, specifications and guidelines to ensure that products, services and processes are of good quality and fit for purpose.
Optional skills and competences 26 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
4 competencesconduct metallurgical structural analysis
Perform detailed analysis related to researching and testing new metal products.
design metal components
Design metal components in response to a need. Provide support by writing documents, manuals, metallurgical investigations, and reports in support of customer liaison.
maintain relationship with customers
Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.
work in metal manufacture teams
Ability to work confidently within a metal manufacturing group with each doing a part but all subordinating personal prominence to the efficiency of the whole.
Cross-sector
22 competencesanalyse cultural trends
Keep up to date with popular cultural trends such as pop culture, cultural and social slang.
analyse economic trends
Analyse developments in national or international trade, business relations, banking, and developments in public finance and how these factors interact with one another in a given economic context.
apply systemic design thinking
Apply the process of combining systems thinking methodologies with human-centred design in order to solve complex societal challenges in an innovative and sustainable way. This is most often applied in social innovation practices that focus less on designing stand-alone products and services to designing complex service systems, organizations or policies that bring value to the society as a whole.
consult with technical staff
Seek the advice of technical staff concerning the requirements, operation, and use of various products and systems.
create technical plans
Create detailed technical plans of machinery, equipment, tools and other products.
develop promotional tools
Generate promotional material and collaborate in the production of promotional text, videos, photos, etc. Keep previous promotional material organised.
ensure compliance with environmental legislation
Monitor activities and perform tasks ensuring compliance with standards involving environmental protection and sustainability, and amend activities in the case of changes in environmental legislation. Ensure that the processes are compliant with environment regulations and best practices.
green
ensure products meet regulatory requirements
Study, implement, and monitor the integrity and compliance of products with the required regulatory aspects by law. Advise on applying and abiding by regulations on the product and manufacturing regulations.
identify market niches
Analyse the composition of the markets, segment these into groups, and highlight the opportunities that each one of these niches represent in terms of new products.
improve business processes
Optimise the series of operations of an organisation to achieve efficiency. Analyse and adapt existing business operations in order to set new objectives and meet new goals.
lead a team
Lead, supervise and motivate a group of people, in order to meet the expected results within a given timeline and with the foreseen resources in mind.
liaise with engineers
Collaborate with engineers to ensure common understanding and discuss product design, development and improvement.
liaise with industry experts
Consult and cooperate with industry experts who handle matter that is relevant to you and your business.
liaise with managers
Liaise with managers of other departments ensuring effective service and communication, i.e. sales, planning, purchasing, trading, distribution and technical.
manage product testing
Oversee the testing procedures to ensure that the end-product complies with the quality and safety requirements.
manage the customer experience
Monitor, create and oversee customer experience and perception of brand and service. Ensure pleasant customer experience, treat customers in a cordial and courteous manner.
measure customer feedback
Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.
optimise financial performance
Direct and coordinate the organisation's financial operations and budget activities, in order to optimise financial performance.
perform product testing
Test processed workpieces or products for basic faults.
prepare market research reports
Report on the outcomes of the market research, main observations and outcomes, and notes helpful for analysing the information.
speak different languages
Master foreign languages to be able to communicate in one or more foreign languages.
research
troubleshoot
Identify operating problems, decide what to do about it and report accordingly.