digital marketing techniques
The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.
digital
Employer branding managers collaborate with marketing experts to promote an employer's image through communication formats such as print and social media. Manage an online marketing program to promote job openings and career opportunities at the company
Competences and skills
21 ESCO relationsEssential knowledge 5 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencesmarketing department processes
The different processes, duties, jargon, role in an organisation, and other specificities of the marketing department within an organisation such as market research, marketing strategies, and advertising processes.
Cross-sector
3 competencesbrand marketing techniques
The methods and systems used in researching and establishing a brand identity for marketing purposes.
social media management
The planning, development, and implementation of strategies aimed at managing social media platforms, the publications, the social media management tools, and the image of organisations in them.
digital
social media marketing techniques
The marketing methods and strategies used to increase attention and website traffic through social media channels.
digital
Essential skills and competences 8 competences
Occupation specific
1 competenceset brand positioning
Develop a clear identity and unique position in the market; communicate with stakeholders and distinguish from competitors.
Sector-specific
1 competenceplan social media marketing campaigns
Plan and implement a marketing campaign on social media.
digital
Cross-sector
6 competencesapply social media marketing
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
digital
define brand identity
Define the characteristics of a brand; identify what the brand stands for; develop a strong brand perception both internally and externally.
develop media strategy
Create the strategy on the type of content to be delivered to the target groups and which media to be used, taking into account the characteristics of the target audience and the media that will be used for content delivery.
plan digital marketing
Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.
digital
plan marketing strategy
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.
promote company
To always try to project the company in the best possible light and to go the extra mile to ensure the best possible experience at the club by staff and customers alike. To explain and actively promote all club activities to customers.
Optional knowledge 2 competences
Occupation specific
1 competencenetwork marketing
The specific marketing strategy that focuses on direct marketing and the sale of products to acquaintances or people in their network. This strategy also includes the recruiting of other people to be sales representatives and to represent the company.
Sector-specific
0 competencesNo competences in this bucket.
Cross-sector
1 competencecontent marketing strategy
The process of creation and share of media and publishing content in order to acquire customers.
Optional skills and competences 6 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
0 competencesNo competences in this bucket.
Cross-sector
6 competencesadvise on public relations
Advise business or public organisations on public relations management and strategies in order to ensure efficient communication with target audiences, and proper conveying of information.
collaborate in the development of marketing strategies
Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.
lead the brand strategic planning process
Manage the strategic planning process of the brand as well as provide innovation and progress in the strategy planning methodologies and improvements for consumer communication in order to base innovation and strategies on consumer insights and needs.
manage brand assets
Process for managing brands as assets in order to maximise their value.
manage development of promotional material
Perform, oversee or contact agencies for the content creation, designing and distribution of informational and advertising material.
promote organisational communication
Promote and nurture the efficient spread of plans and business information throughout the organisation by strengthening the channels of communication at its disposal.