characteristics of products
The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
Promotions demonstrators proactively seek out and engage with new potential clients. They provide product specific advice and demonstrate promotional goods or services.
Competences and skills
31 ESCO relationsEssential knowledge 4 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
4 competencescharacteristics of services
The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.
product comprehension
The offered products, their functionalities, properties and legal and regulatory requirements.
sales promotion techniques
The techniques used to persuade customers to purchase a product or a service.
Cross-sector
0 competencesNo competences in this bucket.
Essential skills and competences 11 competences
Occupation specific
1 competencehand out product samples
Hand out brochures, coupons, product samples; come up with new incentives to persuade customers to buy products/services.
Sector-specific
4 competencesassist customers
Provide support and advice to customers in making purchasing decisions by finding out their needs, selecting suitable service and products for them and politely answering questions about products and services.
demonstrate products' features
Demonstrate how to use a product in a correct and safe manner, provide customers with information on the product's main features and benefits, explain operation, correct use and maintenance. Persuade potential customers to purchase items.
keep promotions records
Keep records on sales information and distribution of materials. File reports on customer reactions to their employers' products and promotions; present these reports to their managers.
organise product display
Arrange goods in attractive and safe way. Set up a counter or other display area where demonstrations take place in order to attract the attention of prospective customers. Organise and maintain stands for merchandise display. Create and assemble sales spot and product displays for sales process.
Cross-sector
6 competencesensure client orientation
Take actions which support business activities by considering client needs and satisfaction. This involves understanding what customers want, providing advices, selling products and services or processing complaints, while adopting a positive attitude.
ensure product preparation
Ensure that products such as food items are correctly prepared and made ready for consumption; combine different parts until they form one sellable unit.
establish customer rapport
Gain customer interest and trust; establish relationships with wide varieties of people; communicate in a likeable and persuasive style; understand and respond to the individual desires and needs of customers.
maintain work area cleanliness
Keep the working area and equipment clean and orderly.
prepare presentation material
Prepare the documents, slide shows, posters and any other media needed for specific audiences.
use different communication channels
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Optional knowledge 7 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
6 competencescompany policies
The set of rules that govern the activity of a company.
food allergies
The types of food allergies within the sector, which substances trigger allergies, and how they can be replaced or eliminated (if possible).
nutrients of confectionery
Components and nutrients of confectionery products required to identify possible allergens.
tobacco brands
Different brands of tobacco products on the market.
types of chocolate
Types of chocolate such as milk chocolate, white chocolate, dark chocolate, unsweetened chocolate and raw chocolate.
variety of cheese
Variety of cheeses and the production process behind it. Formulation of cheese by coagulation of the milk protein casein. Classifications of cheese according to criteria such as length of ageing, country or region of origin, texture, methods of making, fat content, suitability for vegetarians and animal from which the milk comes.
Cross-sector
1 competencealcoholic beverage products
The origin and composition of alcoholic beverages and cocktails, the way to match them with food and the way they have to be poured.
Optional skills and competences 9 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
8 competencesadvise customers on the preparation of beverages
Provide information and tips to customers related to the preparation of beverages such as cocktails and with advice on storage conditions.
apply regulations regarding the sale of alcoholic beverages
Comply to government regulations concerning the sale of alcoholic beverages and obtain a license if required.
carry out active selling
Deliver thoughts and ideas in impactful and influencing manner to persuade customers to become interested in new products and promotions. Persuade clients that a product or service will satisfy their needs.
enforce regulations of selling alcoholic beverages to minors
Ensure compliance with governmental regulations concerning the selling of alcoholic beverages to minors.
enforce regulations of selling tobacco to minors
Ensure compliance with governmental regulations concerning the prohibition of selling tobacco products to minors.
improve customer interaction
Permanently refine and improve the quality of customer interaction and customer satisfaction; make continuous efforts to improve business standards.
sell confectionery products
Sell pastries, candy, and chocolate products to customers
stock shelves
Refill shelves with merchandise to be sold.
Cross-sector
1 competenceachieve sales targets
Reach set sales goals, measured in revenue or sold units. Reach the target within a specific timeframe, prioritise sold products and services accordingly and plan in advance.