sales strategies
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
Tour operator managers are in charge of managing employees and of activities within tour operators related to the organisation of package tours and other tourism services.
Competences and skills
51 ESCO relationsEssential knowledge 2 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencestourism market
The study of the tourism market on a international, regional and local level and considering worldwide tourist destinations.
Cross-sector
0 competencesNo competences in this bucket.
Essential skills and competences 28 competences
Occupation specific
2 competencesnegotiate tourism rates
Reach agreements in tourism sales by discussing services, volumes, discounts and commission rates.
translate strategy into operation
Render strategic tasks into operative level according to the planned timing to achieve planned results and objectives.
Sector-specific
6 competencesbuild a network of suppliers in tourism
Establish a widely spread network of suppliers in the tourism industry.
develop revenue generation strategies
Elaborate methodologies through which a company markets and sells a product or service to generate income.
manage visitor flows in natural protected areas
Direct visitor flows in natural protected areas, so as to minimise the long-term impact of visitors and ensure the preservation of local flora and fauna, in line with environmental regulations.
green
oversee the printing of touristic publications
Manage the printing of marketing publications and materials for the promotion of tourism-related products.
prepare travel packages
Make holiday and travel packages ready and arrange accommodation, logistics and transportation services such as chartered airplanes, taxis or rental cars for clients and additional services and excursions.
set up pricing strategies
Apply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.
Cross-sector
20 competencesbuild business relationships
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
comply with food safety and hygiene
Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.
develop strategies for accessibility
Create strategies for a business to enable optimum accessibility for all clients.
develop tourism products
Develop and promote tourism products, activities, services and package deals.
handle personal identifiable information
Administer sensitive personal information on customers securely and discreetly
maintain customer service
Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.
- Scope note
- Might include keeping the customers informed about the current status of their orders or waiting times.
manage budgets
Plan, monitor, report on the budget and prepare set production budgets.
manage contracts
Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes in line with any legal limitations.
manage distribution channels
Oversee distribution channels with regards to the requirements of customers.
manage staff
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
maximise sales revenues
Increase possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.
measure customer feedback
Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.
oversee quality control
Monitor and assure the quality of the provided goods or services by overseeing that all the factors of the production meet quality requirements. Supervise product inspection and testing.
oversee the design of touristic publications
Monitor the design of marketing publications and materials for the promotion of tourism-related products.
perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
plan marketing strategy
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.
plan medium to long term objectives
Schedule long term objectives and immediate to short term objectives through effective medium-term planning and reconciliation processes.
provide customised products
Make and develop custom-made products and solutions for customer's specific needs.
recruit employees
Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.
- Scope note
- It may include recruiting volunteers.
select optimal distribution channel
Choose the best possible distribution channel for the customer.
Optional knowledge 5 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
3 competencesecotourism
The practice of sustainable travel to natural areas that conserve and support the local environment, fostering environmental and cultural understanding. It usually involves the observation of natural wildlife in exotic natural environments.
green
property management software
The features and functioning of a software that enables the management of daily operations in real estate and accommodation businesses, to optimise resources and processes such as booking reservations, room rates, revenue data analytics or billing.
digital
self-service technologies in tourism
The application of self-service technologies in the tourism industry: performing online bookings, self-check-ins for hotels and airlines, allowing clients to perform and complete reservations by themselves using digital tools.
digital
Cross-sector
2 competencesaugmented reality
The process of adding diverse digital content (such as images, 3D objects, etc) on surfaces that exist in the real world. The user can interact in real-time with the technology by using devices such as mobile phones.
digital
virtual reality
The process of simulating real-life experiences in a completely immersive digital environment. The user interacts with the virtual reality system via devices such as specifically designed headsets.
digital
Optional skills and competences 16 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
12 competencesdevelop tourism destinations
Create tourism packages by discovering destinations and places of interest in cooperation with local stakeholders.
educate on sustainable tourism
Develop educational programmes and resources for individuals or guided groups, to provide information about sustainable tourism and the impact of human interaction on the environment, local culture and natural heritage. Educate travellers about making a positive impact and raise awareness of environmental issues.
green
engage local communities in the management of natural protected areas
Build a relationship with the local community at the destination to minimise conflicts by supporting the economic growth of local tourism businesses and respecting local traditional practices.
green
improve customer traveling experiences with augmented reality
Use augmented reality technology to provide customers with enhanced experiences in their travelling journey, ranging from exploring digitally, interactively and in more depth tourist destinations, local sights and hotel rooms.
digital
manage conservation of natural and cultural heritage
Use revenue from tourism activities and donations to fund and preserve natural protected areas and intangible cultural heritage such as crafts, songs and stories of communities.
green
manage distribution of destination promotional materials
Oversee the distribution of touristic catalogues and brochures.
manage production of destination promotional materials
Oversee creation, production and distribution of touristic catalogues and brochures.
negotiate tourism experience purchases
Reach agreements regarding tourism products and services by negotiating about costs, discounts, terms and volumes.
promote virtual reality travelling experiences
Use virtual reality technology to immerse customers into experiences such as virtual tours of a destination, attraction or hotel. Promote this technology to allow customers to sample attractions or hotel rooms virtually before making a purchasing decision.
digital
support community-based tourism
Support and promote tourism initiatives where tourists are immersed in the culture of local communities usually in rural, marginalised areas. The visits and overnight stays are managed by the local community with the aim of supporting their economic development.
support local tourism
Promote local products and services to visitors and encourage the use of local tourism operators in a destination.
green
use e-tourism platforms
Use digital platforms to promote and share information and digital content about a hospitality establishment or services. Analyse and manage reviews addressed to the organisation to ensure customer satisfaction.
digital
Cross-sector
4 competencescoordinate operational activities
Synchronise activities and responsibilities of the operational staff to ensure that the resources of an organisation are used most efficiently in pursuit of the specified objectives.
create annual marketing budget
Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.
develop working procedures
Create standardised series of actions of a certain order to support the organisation.
identify suppliers
Determine potential suppliers for further negotiation. Take into consideration aspects such as product quality, sustainability, local sourcing, seasonality and coverage of the area. Evaluate the likelihood of obtaining beneficial contracts and agreements with them.