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ESCO occupation

shop manager

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Shop managers are responsible for activities and staff in specialised shops.

1420.4 ISCO 1420 ESCO source
Competences
53
Groups
3
Essential
28
Optional
25

Competences and skills

53 ESCO relations
Essential knowledge 2 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

1 competence
sales activities

The supply of goods, sale of goods and the related financial aspects. The supply of goods entails the selection of goods, import and transfer. The financial aspect includes the processing of purchasing and sales invoices, payments etc. The sale of goods implies the proper presentation and positioning of the goods in the shop in terms of acessibility, promotion, light exposure.

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Cross-sector

1 competence
employment law

The law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.

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Essential skills and competences 26 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

9 competences
ensure compliance with purchasing and contracting regulations

Implement and monitor company activities in compliance with legal contracting and purchasing legislations.

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ensure correct goods labelling

Ensure that goods are labeled with all necessary labeling information (e.g. legal, technological, hazardous and others) regarding the product. Ensure that labels respects the legal requirements and adhere to regulations.

green
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maintain relationship with customers

Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.

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maintain relationship with suppliers

Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.

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negotiate sales contracts

Come to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.

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oversee promotional sales prices

Ensure that sale prices and promotions are passed through the register as they should.

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set sales goals

Set sales goals and objectives to be reached by a sales team within a period of time such as the target amount of sales made and new customers found.

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set up pricing strategies

Apply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.

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supervise merchandise displays

Work closely together with visual display staff to decide how items should be displayed, in order to maximise customer interest and product sales.

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Cross-sector

17 competences
adhere to organisational guidelines

Adhere to organisational or department specific standards and guidelines. Understand the motives of the organisation and the common agreements and act accordingly.

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apply health and safety standards

Adhere to standards of hygiene and safety established by respective authorities.

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ensure client orientation

Take actions which support business activities by considering client needs and satisfaction. This involves understanding what customers want, providing advices, selling products and services or processing complaints, while adopting a positive attitude.

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ensure infrastructure accessibility

Consult designers, builders, and people with disabilities to determine how best to provide accessible infrastructure.

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manage budgets

Plan, monitor, report on the budget and prepare set production budgets.

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manage staff

Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

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manage theft prevention

Apply theft and robbery prevention; monitor security surveillance equipment; enforce security procedures if needed.

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maximise sales revenues

Increase possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.

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measure customer feedback

Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.

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monitor customer service

Ensure all employees are providing excellent customer service in accordance to company policy.

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negotiate buying conditions

Negotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.

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obtain relevant licenses

Comply with specific legal regulations, e.g. install the necessary systems and provide the necessary documentation, in order to obtain the relevant license.

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order supplies

Command products from relevant suppliers to get convenient and profitable products to purchase.

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perform procurement processes

Undertake ordering of services, equipment, goods or ingredients, compare costs and check the quality to ensure optimal payoff for the organisation.

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recruit employees

Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.

Scope note
It may include recruiting volunteers.
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study sales levels of products

Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.

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use different communication channels

Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.

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Optional skills and competences 25 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

15 competences
coordinate orders from various suppliers

Handle orders from various suppliers and ensure the best quality by performing an analysis of their sample products.

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ensure store security

Implement and monitor security measures within the store; be vigilant about shoplifters and fraudulent use of credit cards.

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examine merchandise

Control items put up for sale are correctly priced and displayed and that they function as advertised.

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handle financial overviews of the store

Monitor the financial situation, analyse the store's sales figures.

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implement sales strategies

Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

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maintain store cleanliness

Keep the store tidy and clean by hovering and mopping.

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manage aftersales processes to comply with business standards

Oversee the progress of after sales activities; make sure that all work is carried out in accordance to business procedures and legal requirements.

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manage inventory

Control product inventory in balance of availability and storage costs.

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managing a business with great care

Detailed and thorough treatment of transactions, compliance with regulations and supervision of employees, safeguarding a smooth running of daily operations.

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operate cash register

Register and handle cash transactions by using point of sale register.

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process orders from online shop

Process orders from web shop; direct sales, packaging and shipment.

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produce sales reports

Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.

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store products

Keep products in a safe place in order to maintain their quality. Ensure the stock facilities meet hygiene standards, regulating temperature, heating and air conditioning of storage facilities.

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train staff to reduce food waste

Establish new trainings and staff development provisions to support staff knowledge in food waste prevention and food recycling practices. Ensure that staff understands methods of and tools for food recycling, e.g., separating waste.

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use internet to increase sales

Promote goods and services through the use of internet systems such as e-commerce, m-commerce and social media in order to increase sales.

digital
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Cross-sector

10 competences
conduct research on food waste prevention

Research and evaluate methods, equipment and costs for reducing and managing food waste. Monitor recorded measurement data and identify areas for improvement relating to food waste prevention.

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design indicators for food waste reduction

Determine key performance indicators (KPI) for reducing food waste and managing in line with established standards. Oversee the evaluation of methods, equipment and costs for food waste prevention.

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develop food waste reduction strategies

Develop policies such as staff meal or food redistribution to reduce, reuse and recycle food waste where possible. This includes reviewing purchasing policies to identify areas for reducing food waste, e.g., quantities and quality of food products.

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evaluate employees

Analyse employees' individual performances over a certain time span and communicate your conclusions to the employee in question or higher management. Evaluate achievements of staff members.

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identify suppliers

Determine potential suppliers for further negotiation. Take into consideration aspects such as product quality, sustainability, local sourcing, seasonality and coverage of the area. Evaluate the likelihood of obtaining beneficial contracts and agreements with them.

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implement marketing strategies

Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

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perform market research

Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

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plan marketing strategy

Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.

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sell products

Encourage sales by identifying the customer’s buying needs and by promoting benefits and features of the organisation’s products. Respond to and resolve customer objections and agree to mutually beneficial terms and conditions.

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write work-related reports

Compose work-related reports that support effective relationship management and a high standard of documentation and record keeping. Write and present results and conclusions in a clear and intelligible way so they are comprehensible to a non-expert audience.

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