geographical areas relevant to tourism
The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.
Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.
Competences and skills
47 ESCO relationsEssential knowledge 2 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competenceslocal area tourism industry
The characteristics of local sights and events, accommodation, bars and restaurants and leisure activities.
Cross-sector
0 competencesNo competences in this bucket.
Essential skills and competences 22 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
10 competencesbuild a network of suppliers in tourism
Establish a widely spread network of suppliers in the tourism industry.
collect tourist information
Gather and compile relevant touristic information from a variety of sources.
coordinate efforts of stakeholders for destination promotion
Monitor with relevant stakeholders, such as business owners and government institutions to develop a cooperative product or promotion campaign.
demonstrate intercultural competences in hospitality services
Understand, respect and build constructive and positive relations with intercultural clients, guests and collaborators in the field of hospitality.
develop tourist information materials
Create documents such as leaflets, brochures or city guides to inform tourists about local, cultural, social and historical activities and places of interest.
distribute local information materials
Hand out leaflets, maps and tour brochures to visitors with information and tips about local sites, attractions and events.
identify customer's needs
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
produce content for tourism brochures
Create content for leaflets and tourism brochures, travel services and package deals.
provide directions to guests
Show guests the way through buildings or on domains, to their seats or performance setting, helping them with any additional information so that they can reach the foreseen event destination.
provide tourism related information
Give customers relevant information about historical and cultural locations and events while conveying this information in an entertaining and informative manner.
- Scope note
- Locations might be such as points of interest, events, local customs or foreign country regulations.
Cross-sector
12 competencesapply foreign languages in tourism
Use the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.
assist visitors
Aid visitors by responding to their questions, giving satisfactory explanations, suggestions and recommendations.
communicate with customers
Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.
comply with food safety and hygiene
Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.
devise special promotions
Plan and invent promotion activities to stimulate sales
handle personal identifiable information
Administer sensitive personal information on customers securely and discreetly
maintain customer records
Keep and store structured data and records about customers in accordance with customer data protection and privacy regulations.
maintain customer service
Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.
- Scope note
- Might include keeping the customers informed about the current status of their orders or waiting times.
process booking
Execute a booking of a place according to client's requirement in advance and issue all appropriate documents.
- Scope note
- Includes booking room in a hotel, seat in a plane etc. Does not necessarily include finalising payment, as the payment can be postponed or invoiced.
process reservations
Execute customers' reservations in accordance to their schedules and needs by phone, electronically or in person.
- Scope note
- Includes reservations in restaurants, excludes booking of accommodation or transportation.
quote prices
Refer to prices for the client by researching and estimating fare rates.
respond to customers' inquiries
Answer customers' questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.
Optional knowledge 4 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencesecotourism
The practice of sustainable travel to natural areas that conserve and support the local environment, fostering environmental and cultural understanding. It usually involves the observation of natural wildlife in exotic natural environments.
green
self-service technologies in tourism
The application of self-service technologies in the tourism industry: performing online bookings, self-check-ins for hotels and airlines, allowing clients to perform and complete reservations by themselves using digital tools.
digital
Cross-sector
2 competencesaugmented reality
The process of adding diverse digital content (such as images, 3D objects, etc) on surfaces that exist in the real world. The user can interact in real-time with the technology by using devices such as mobile phones.
digital
virtual reality
The process of simulating real-life experiences in a completely immersive digital environment. The user interacts with the virtual reality system via devices such as specifically designed headsets.
digital
Optional skills and competences 19 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
13 competenceseducate on sustainable tourism
Develop educational programmes and resources for individuals or guided groups, to provide information about sustainable tourism and the impact of human interaction on the environment, local culture and natural heritage. Educate travellers about making a positive impact and raise awareness of environmental issues.
green
engage local communities in the management of natural protected areas
Build a relationship with the local community at the destination to minimise conflicts by supporting the economic growth of local tourism businesses and respecting local traditional practices.
green
improve customer traveling experiences with augmented reality
Use augmented reality technology to provide customers with enhanced experiences in their travelling journey, ranging from exploring digitally, interactively and in more depth tourist destinations, local sights and hotel rooms.
digital
integrate content into output media
Compile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.
digital
manage conservation of natural and cultural heritage
Use revenue from tourism activities and donations to fund and preserve natural protected areas and intangible cultural heritage such as crafts, songs and stories of communities.
green
manage visitor flows in natural protected areas
Direct visitor flows in natural protected areas, so as to minimise the long-term impact of visitors and ensure the preservation of local flora and fauna, in line with environmental regulations.
green
organise cultural events
Arrange events in cooperation with local stakeholders which promote local culture and heritage.
promote virtual reality travelling experiences
Use virtual reality technology to immerse customers into experiences such as virtual tours of a destination, attraction or hotel. Promote this technology to allow customers to sample attractions or hotel rooms virtually before making a purchasing decision.
digital
sell souvenirs
Exchange souvenirs for money by displaying them in an attractive way and communicating with customers.
- Scope note
- Souvenirs include local artwork, guidebooks, postcards, books, gifts, etc.
support community-based tourism
Support and promote tourism initiatives where tourists are immersed in the culture of local communities usually in rural, marginalised areas. The visits and overnight stays are managed by the local community with the aim of supporting their economic development.
support local tourism
Promote local products and services to visitors and encourage the use of local tourism operators in a destination.
green
use e-tourism platforms
Use digital platforms to promote and share information and digital content about a hospitality establishment or services. Analyse and manage reviews addressed to the organisation to ensure customer satisfaction.
digital
work in a hospitality team
Function confidently within a group in hospitality services, in which each has his own responsibility in reaching a common goal which is a good interaction with the customers, guests or collaborators and their contentment.
Cross-sector
6 competencesapply social media marketing
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
digital
build business relationships
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
ensure client orientation
Take actions which support business activities by considering client needs and satisfaction. This involves understanding what customers want, providing advices, selling products and services or processing complaints, while adopting a positive attitude.
perform services in a flexible manner
Adapt service approach when circumstances change.
process payments
Accept payments such as cash, credit cards and debit cards. Handle reimbursement in case of returns or administer vouchers and marketing instruments such as bonus cards or membership cards. Pay attention to safety and the protection of personal data.
sell tickets
Exchange tickets for money in order to finalise the selling process by issuing the tickets as a proof of payment.