characteristics of products
The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
Chief Product Officers conduct the product strategy of a company, define the product vision, prioritise customer needs and design the product roadmap. Key drivers of innovation product processes and revenue growth, they are responsible for the entire product development process and product-related activities which involve design, elaboration, product strategy setting, creating multi-functional partnerships, and new products launch. Moreover, they lead the organisation’s product management team and closely work with the marketing department.
Competences and skills
31 ESCO relationsEssential knowledge 6 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencesproduct comprehension
The offered products, their functionalities, properties and legal and regulatory requirements.
Cross-sector
4 competencesbusiness strategy concepts
The terminology related to the design and implementation of major trends and aims which are taken by an organisation's executives, while keeping in mind its resources, competition and environments.
marketing management
The academic discipline and function in an organisation which focuses on the market research, market development, and the creation of marketing campaigns to raise awareness on the company's services and products.
product data management
The use of software to track all information concerning a product such as technical specifications, drawings, design specifications, and production costs.
digital
product packaging requirements
The packaging requirements for different types of products and the related materials.
Essential skills and competences 15 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
5 competencesdevelop new products
Develop and generate new products and product ideas based on market research on trends and niches.
develop the product catalogue
Authorise and create items in relation to the delivery of a centrally held product catalogue; make recommendations in the further developing process of the catalogue.
keep up to date on product knowledge
Gather the latest information on developments related to the existing or supported products, methods or techniques.
monitor proper product handling
Supervise the handling of products in the store and storage area and issue instructions.
perform product planning
Identify and articulate market requirements that define a product’s feature set. Product planning serves as the basis for decisions about price, distribution and promotion.
Cross-sector
10 competencesalign efforts towards business development
Synchronise the efforts, plans, strategies, and actions carried out in departments of companies towards the growth of business and its turnover. Keep business development as the ultimate outcome of any effort of the company.
collaborate in the development of marketing strategies
Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.
develop product policies
Create product policies oriented around customers.
implement strategic management
Implement a strategy for the development and transformation of the company. Strategic management involves the formulation and implementation of the major objectives and initiatives of a company by senior management on behalf of the owners, based on consideration of available resources and an assessment of the internal and external environments in which the organisation operates.
integrate marketing strategies with the global strategy
Integrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.
integrate new products in manufacturing
Assist with the integration of new systems, products, methods, and components in the production line. Ensure that production workers are properly trained and follow the new requirements.
interact with the board of directors
Present the results of the company, answer questions in regards to the organisation, and receive guidelines on the future perspectives and plans for the company.
lead managers of company departments
Collaborate and guide the managers of the departments of a company in terms of the objectives of the company, the actions, and expectations required from their managerial scope.
lead the brand strategic planning process
Manage the strategic planning process of the brand as well as provide innovation and progress in the strategy planning methodologies and improvements for consumer communication in order to base innovation and strategies on consumer insights and needs.
plan product management
Manage the scheduling of procedures which aim to maximise sales objectives, such as forecasting market trends, product placement, and sales planning.
Optional knowledge 3 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
3 competencesblockchain
A decentralised, public and distributed digital ledger that is employed to record transactions between many computers. It guarantees that the records cannot be modified retroactively without the consensus of the entire network namely all of the subsequent blocks in the chain.
digital
blockchain consensus mechanisms
The different mechanisms and their characteristics that ensure a transaction is propagated correctly in the distributed ledger.
digital
research and development in textiles
Development of new concepts through the use of scientific and other methods of applied research.
Cross-sector
0 competencesNo competences in this bucket.
Optional skills and competences 7 competences
Occupation specific
1 competencedraw up marketing and sales plan
Write a a viable plan where the position of a business is described within a specific market and the marketing strategy for the following years is layed down. It should include knowledge of local, national and international markets, trade regulations and export requirements and sale or export duties and taxes.
Sector-specific
1 competencedevelop product design
Convert market requirements into product design and development.
Cross-sector
5 competencescollect briefing regarding products
Collect a comprehensive brief from internal and external customers regarding specific product requirements.
develop company strategies
Envision, plan, and develop strategies for companies and organisations aimed at achieving different purposes such as establishing new markets, refurbishing the equipment and machinery of a company, implementing pricing strategies, etc.
execute marketing plan
Carry out all the activities involved in achieving specific marketing objectives within a given timeframe
keep updated on innovations in various business fields
Be informed and acquainted with innovations and trends in different industrial and business fields for application in business development.
plan marketing strategy
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.