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ESCO occupation

tourist animator

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Tourist animators develop and organise entertainment activities for guests of a hospitality establishment. They set up and coordinate activities to entertain customers.

2659.4 ISCO 2659 ESCO source
Competences
33
Groups
4
Essential
17
Optional
16

Competences and skills

33 ESCO relations
Essential knowledge 1 competence

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

0 competences

No competences in this bucket.

Cross-sector

1 competence
recreation activities

The field and characteristics of recreational activities for customers.

ESCO source
Essential skills and competences 16 competences

Occupation specific

1 competence
entertain guests interactively

Amuse guests of a facility by involving them in amusement activities in order to make their stay more enjoyable and active.

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Sector-specific

8 competences
demonstrate intercultural competences in hospitality services

Understand, respect and build constructive and positive relations with intercultural clients, guests and collaborators in the field of hospitality.

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engage local communities in the management of natural protected areas

Build a relationship with the local community at the destination to minimise conflicts by supporting the economic growth of local tourism businesses and respecting local traditional practices.

green
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identify customer's needs

Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

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keep up to date on local events

Follow the information about upcoming events, services or activities by checking information sheets and online communication.

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manage conservation of natural and cultural heritage

Use revenue from tourism activities and donations to fund and preserve natural protected areas and intangible cultural heritage such as crafts, songs and stories of communities.

green
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provide tourism related information

Give customers relevant information about historical and cultural locations and events while conveying this information in an entertaining and informative manner.

Scope note
Locations might be such as points of interest, events, local customs or foreign country regulations.
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support community-based tourism

Support and promote tourism initiatives where tourists are immersed in the culture of local communities usually in rural, marginalised areas. The visits and overnight stays are managed by the local community with the aim of supporting their economic development.

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support local tourism

Promote local products and services to visitors and encourage the use of local tourism operators in a destination.

green
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Cross-sector

7 competences
assist clients with special needs

Aid clients with special needs following relevant guidelines and special standards. Recognise their needs and accurately respond to them if needed.

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build business relationships

Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

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comply with food safety and hygiene

Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.

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develop entertainment programmes

Create, schedule and guide engaging and challenging entertainment programmes.

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ensure cross-department cooperation

Guarantee communication and cooperation with all the entities and teams in a given organisation, according to the company strategy.

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inform customers of activity changes

Brief customers about changes, delays or cancellations of planned activities.

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manage health and safety standards

Oversee all personnel and processes to comply with health, safety and hygiene standards. Communicate and support alignment of these requirements with the company's health and safety programmes.

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Optional knowledge 4 competences

Occupation specific

1 competence
water skiing

The techniques and rules for the practice of water skiing. Knowledge of the equipment needed for this high-speed water surface sport such as the tow rope, boat, wetsuits, and the ski boards.

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Sector-specific

1 competence
ecotourism

The practice of sustainable travel to natural areas that conserve and support the local environment, fostering environmental and cultural understanding. It usually involves the observation of natural wildlife in exotic natural environments.

green
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Cross-sector

2 competences
augmented reality

The process of adding diverse digital content (such as images, 3D objects, etc) on surfaces that exist in the real world. The user can interact in real-time with the technology by using devices such as mobile phones.

digital
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virtual reality

The process of simulating real-life experiences in a completely immersive digital environment. The user interacts with the virtual reality system via devices such as specifically designed headsets.

digital
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Optional skills and competences 12 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

6 competences
distribute local information materials

Hand out leaflets, maps and tour brochures to visitors with information and tips about local sites, attractions and events.

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educate on sustainable tourism

Develop educational programmes and resources for individuals or guided groups, to provide information about sustainable tourism and the impact of human interaction on the environment, local culture and natural heritage. Educate travellers about making a positive impact and raise awareness of environmental issues.

green
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implement sales strategies

Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

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improve customer traveling experiences with augmented reality

Use augmented reality technology to provide customers with enhanced experiences in their travelling journey, ranging from exploring digitally, interactively and in more depth tourist destinations, local sights and hotel rooms.

digital
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promote virtual reality travelling experiences

Use virtual reality technology to immerse customers into experiences such as virtual tours of a destination, attraction or hotel. Promote this technology to allow customers to sample attractions or hotel rooms virtually before making a purchasing decision.

digital
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use e-tourism platforms

Use digital platforms to promote and share information and digital content about a hospitality establishment or services. Analyse and manage reviews addressed to the organisation to ensure customer satisfaction.

digital
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Cross-sector

6 competences
evaluate events

Evaluate the success of recently organised events, making recommendations to improve future events.

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greet guests

Welcome guests in a friendly manner in a certain place.

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handle customer complaints

Administer complaints and negative feedback from customers in order to address concerns and where applicable provide a quick service recovery.

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handle financial transactions

Administer currencies, financial exchange activities, deposits as well as company and voucher payments. Prepare and manage guest accounts and take payments by cash, credit card and debit card.

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implement marketing strategies

Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

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maintain customer service

Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.

Scope note
Might include keeping the customers informed about the current status of their orders or waiting times.
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