company policies
The set of rules that govern the activity of a company.
Department store managers organise and control the operations and staff of establishments which provide retail services.
Competences and skills
28 ESCO relationsEssential knowledge 2 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencesproduct comprehension
The offered products, their functionalities, properties and legal and regulatory requirements.
Cross-sector
0 competencesNo competences in this bucket.
Essential skills and competences 16 competences
Occupation specific
1 competencemonitor shelves loading
Monitor the loading of products on shelves; ensure that items are placed correctly and in a timely fashion.
Sector-specific
4 competencesimplement sales strategies
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.
manage the store image
Ensure the store's concept is properly advertised through different channels, and that the image is consistent with the product display and staff behaviour.
monitor proper product handling
Supervise the handling of products in the store and storage area and issue instructions.
set sales promotions
Reduce the selling price of products, in order to maximise revenue at various periods of the year.
Cross-sector
11 competencesbuild business relationships
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
create solutions to problems
Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings about practice.
have computer literacy
Utilise computers, IT equipment and modern day technology in an efficient way.
digital
implement marketing strategies
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
manage budgets
Plan, monitor, report on the budget and prepare set production budgets.
manage staff
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
perform multiple tasks at the same time
Execute multiple tasks at the same time, being aware of key priorities.
plan marketing campaigns
Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.
digital
plan marketing strategy
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.
provide customer follow-up services
Register, follow-up, solve and respond to customer requests, complaints and after-sales services.
train employees
Lead and guide employees through a process in which they are taught the necessary skills for the perspective job. Organise activities aimed at introducing the work and systems or improving the performance of individuals and groups in organisational settings.
Optional knowledge 4 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencescharacteristics of products
The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
characteristics of services
The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.
Cross-sector
2 competencesemployment law
The law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.
health, safety and hygiene legislation
The set of health, safety and hygiene standards and items of legislation applicable in a specific sector.
Optional skills and competences 6 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencescoach team on visual merchandising
Coach sales team on in-store visual merchandising; help employees to interpret guidelines; train employees in effective execution of visual concept.
set up pricing strategies
Apply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.
Cross-sector
4 competencesdefine brand identity
Define the characteristics of a brand; identify what the brand stands for; develop a strong brand perception both internally and externally.
evaluate employees
Analyse employees' individual performances over a certain time span and communicate your conclusions to the employee in question or higher management. Evaluate achievements of staff members.
recruit employees
Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.
- Scope note
- It may include recruiting volunteers.
supervise brand management
Supervise the promotion of a particular brand of goods, by liaising with the appropriate departments.