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ESCO occupation

travel agent

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Travel agents design and market travel programme itineraries for potential travellers or visitors.

4221.7 ISCO 4221 ESCO source
Competences
58
Groups
4
Essential
38
Optional
20

Competences and skills

58 ESCO relations
Essential knowledge 3 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

3 competences
ecotourism

The practice of sustainable travel to natural areas that conserve and support the local environment, fostering environmental and cultural understanding. It usually involves the observation of natural wildlife in exotic natural environments.

green
ESCO source
geographical areas relevant to tourism

The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.

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self-service technologies in tourism

The application of self-service technologies in the tourism industry: performing online bookings, self-check-ins for hotels and airlines, allowing clients to perform and complete reservations by themselves using digital tools.

digital
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Cross-sector

0 competences

No competences in this bucket.

Essential skills and competences 35 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

16 competences
distribute local information materials

Hand out leaflets, maps and tour brochures to visitors with information and tips about local sites, attractions and events.

ESCO source
educate on sustainable tourism

Develop educational programmes and resources for individuals or guided groups, to provide information about sustainable tourism and the impact of human interaction on the environment, local culture and natural heritage. Educate travellers about making a positive impact and raise awareness of environmental issues.

green
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engage local communities in the management of natural protected areas

Build a relationship with the local community at the destination to minimise conflicts by supporting the economic growth of local tourism businesses and respecting local traditional practices.

green
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identify customer's needs

Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

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implement sales strategies

Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

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maintain relationship with customers

Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.

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maintain relationship with suppliers

Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.

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manage conservation of natural and cultural heritage

Use revenue from tourism activities and donations to fund and preserve natural protected areas and intangible cultural heritage such as crafts, songs and stories of communities.

green
ESCO source
manage digital archives

Create and maintain computer archives and databases, incorporating latest developments in electronic information storage technology.

digital
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manage visitor flows in natural protected areas

Direct visitor flows in natural protected areas, so as to minimise the long-term impact of visitors and ensure the preservation of local flora and fauna, in line with environmental regulations.

green
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oversee all travel arrangements

Make sure that travel arrangements run according to plan and ensure effective and satisfactory service, accommodation and catering.

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produce content for tourism brochures

Create content for leaflets and tourism brochures, travel services and package deals.

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provide tourism related information

Give customers relevant information about historical and cultural locations and events while conveying this information in an entertaining and informative manner.

Scope note
Locations might be such as points of interest, events, local customs or foreign country regulations.
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sell tourist packages

Exchange tourist services or packages for money on behalf of the tour operator and manage transportation and accommodation.

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support community-based tourism

Support and promote tourism initiatives where tourists are immersed in the culture of local communities usually in rural, marginalised areas. The visits and overnight stays are managed by the local community with the aim of supporting their economic development.

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support local tourism

Promote local products and services to visitors and encourage the use of local tourism operators in a destination.

green
ESCO source

Cross-sector

19 competences
achieve sales targets

Reach set sales goals, measured in revenue or sold units. Reach the target within a specific timeframe, prioritise sold products and services accordingly and plan in advance.

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advertise travel insurance

Promote and sell insurance that is intended to cover medical expenses, financial default of travel suppliers and other losses incurred while travelling, either within one's own country or internationally.

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apply foreign languages in tourism

Use the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.

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comply with food safety and hygiene

Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.

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develop inclusive communication material

Develop inclusive communication resources. Provide appropriate accessible digital, print and signage information and apply the appropriate language to support the representation and inclusion of people with disabilities. Make websites and online facilities accessible, e.g., ensuring compatibility with screen readers.

digital
ESCO source
ensure the privacy of guests

Develop methods and strategies to ensure maximum customer privacy.

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handle customer complaints

Administer complaints and negative feedback from customers in order to address concerns and where applicable provide a quick service recovery.

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handle financial transactions

Administer currencies, financial exchange activities, deposits as well as company and voucher payments. Prepare and manage guest accounts and take payments by cash, credit card and debit card.

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implement marketing strategies

Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

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maintain customer records

Keep and store structured data and records about customers in accordance with customer data protection and privacy regulations.

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maintain customer service

Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.

Scope note
Might include keeping the customers informed about the current status of their orders or waiting times.
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measure customer feedback

Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.

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present reports

Display results, statistics and conclusions to an audience in a transparent and straightforward way.

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process booking

Execute a booking of a place according to client's requirement in advance and issue all appropriate documents.

Scope note
Includes booking room in a hotel, seat in a plane etc. Does not necessarily include finalising payment, as the payment can be postponed or invoiced.
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process payments

Accept payments such as cash, credit cards and debit cards. Handle reimbursement in case of returns or administer vouchers and marketing instruments such as bonus cards or membership cards. Pay attention to safety and the protection of personal data.

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provide customised products

Make and develop custom-made products and solutions for customer's specific needs.

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quote prices

Refer to prices for the client by researching and estimating fare rates.

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upsell products

Persuade customers to buy additional or more expensive products.

Scope note
Products include also services.
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use customer relationship management software

Use specialised software to manage company’s interactions with current and future customers. Organise, automate and synchronise sales, marketing, customer service, and technical support, to increase targeted sales.

digital
ESCO source
Optional knowledge 4 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

0 competences

No competences in this bucket.

Cross-sector

4 competences
augmented reality

The process of adding diverse digital content (such as images, 3D objects, etc) on surfaces that exist in the real world. The user can interact in real-time with the technology by using devices such as mobile phones.

digital
ESCO source
office software

The characteristics and functioning of software programs for office tasks such as word processing, spreadsheets, presentation, email and database.

digital
ESCO source
social media management

The planning, development, and implementation of strategies aimed at managing social media platforms, the publications, the social media management tools, and the image of organisations in them.

digital
ESCO source
virtual reality

The process of simulating real-life experiences in a completely immersive digital environment. The user interacts with the virtual reality system via devices such as specifically designed headsets.

digital
ESCO source
Optional skills and competences 16 competences

Occupation specific

1 competence
manage time in tourism

Plan the time sequence of travel programme itineraries.

ESCO source

Sector-specific

6 competences
follow ethical code of conduct in tourism

Carry out touristic services according to accepted principles of right and wrong. This includes fairness, transparency and impartiality.

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improve customer traveling experiences with augmented reality

Use augmented reality technology to provide customers with enhanced experiences in their travelling journey, ranging from exploring digitally, interactively and in more depth tourist destinations, local sights and hotel rooms.

digital
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promote the use of sustainable transport

Promote the use of sustainable transport to reduce the carbon footprint and noise and increase safety and efficiency of transport systems. Determine performance regarding the use of sustainable transport, set objectives for promoting the use of sustainable transport and propose environmentally friendly alternatives of transport.

green
ESCO source
promote virtual reality travelling experiences

Use virtual reality technology to immerse customers into experiences such as virtual tours of a destination, attraction or hotel. Promote this technology to allow customers to sample attractions or hotel rooms virtually before making a purchasing decision.

digital
ESCO source
use e-tourism platforms

Use digital platforms to promote and share information and digital content about a hospitality establishment or services. Analyse and manage reviews addressed to the organisation to ensure customer satisfaction.

digital
ESCO source
work in a hospitality team

Function confidently within a group in hospitality services, in which each has his own responsibility in reaching a common goal which is a good interaction with the customers, guests or collaborators and their contentment.

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Cross-sector

9 competences
coordinate events

Lead events by managing budget, logistics, event support, security, emergency plans and follow up.

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execute email marketing

Conceptualise and write targeted customer emails, manage customer emails for the brand email marketing programmes in order to ensure enhanced profit and improved customer communication and prospection.

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manage database

Apply database design schemes and models, define data dependencies, use query languages and database management systems (DBMS) to develop and manage databases.

digital
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search databases

Search for information or people using databases.

digital
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use communication techniques

Apply techniques of communication which allow interlocutors to better understand each other and communicate accurately in the transmission of messages.

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use global distribution system

Operate a computer reservations system or a global distribution system to book or reserve transportations and accommodations.

digital
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use microsoft office

Use the standard programs contained in Microsoft Office. Create a document and do basic formatting, insert page breaks, create headers or footers, and insert graphics, create automatically generated tables of contents and merge form letters from a database of addresses. Create auto-calculating spreadsheets, create images, and sort and filter data tables.

digital
ESCO source
use presentation software

Use software tools to create digital presentations which combine various elements, such as graphs, images, text and other multimedia.

digital
ESCO source
use spreadsheets software

Use software tools to create and edit tabular data to carry out mathematical calculations, organise data and information, create diagrams based on data and to retrieve them.

digital
ESCO source