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ESCO occupation

client relations manager

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Client relations managers act as the middle person between a company and its customers. They ensure that the customers are satisfied by providing them with guidance and explanation on their accounts and services received by the company. They also have possible other tasks such as developing plans or delivering proposals.

2431.6 ISCO 2431 ESCO source
Competences
60
Groups
4
Essential
28
Optional
32

Competences and skills

60 ESCO relations
Essential knowledge 8 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

3 competences
corporate social responsibility

The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.

green
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corporate sustainability

A business practice to conduct long-term sustainable growth by seeking environmental, economic, and social strategies as its three main pillars.

green
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product comprehension

The offered products, their functionalities, properties and legal and regulatory requirements.

ESCO source

Cross-sector

5 competences
business communication

The process of effectively communicating within the workplace and to external bodies to achieve organisational goals.

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communication principles

The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.

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knowledge base

An online library that contains information about a product or service to help customers finding answers to their queries.

digital
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public relations

The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.

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relationship marketing

The process within Customer Relationship Management (CRM) and focuses on customer retention, satisfaction and lifetime customer value.

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Essential skills and competences 20 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

4 competences
guarantee customer satisfaction

Handle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.

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identify customer's needs

Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

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manage customer service

Manage the delivery of customer service including activities and approaches that play a vital part in customer service by seeking and implementing improvements and developments.

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supervise the management of an establishment

Run the management of an establishment and ensure that every need for an smooth running of the operations is looked after.

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Cross-sector

16 competences
advise on public relations

Advise business or public organisations on public relations management and strategies in order to ensure efficient communication with target audiences, and proper conveying of information.

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analyse consumer buying trends

Analyse buying habits or currently prevalent customer behaviour.

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build business relationships

Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

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build trust

Express intentions and behaviour in a coherent and transparent manner, inviting reciprocity and establishing the grounds for a trusting and reliable connection between people and teams.

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communicate with customers

Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.

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create solutions to problems

Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings about practice.

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develop professional network

Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.

Scope note
This includes the development of social relationships with patients and customers.
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fix meetings

Fix and schedule professional appointments or meetings for clients or superiors.

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follow company standards

Lead and manage according to the organisation's code of conduct.

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identify new business opportunities

Pursue potential customers or products in order to generate additional sales and ensure growth.

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liaise with managers

Liaise with managers of other departments ensuring effective service and communication, i.e. sales, planning, purchasing, trading, distribution and technical.

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manage accounts

Manage the accounts and financial activities of an organisation, supervising that all the documents are correctly maintained, that all the information and calculations are correct, and that proper decisions are being made.

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manage staff

Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

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maximise sales revenues

Increase possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.

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perform customers’ needs analysis

Analyse the habits and needs of customers and target groups in order to devise and apply new marketing strategies and to sell more goods in a more effective way.

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supervise work

Direct and supervise the day-to-day activities of subordinate personnel.

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Optional knowledge 5 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

3 competences
customer service

Processes and principles related to the customer, client, service user and to personal services; these may include procedures to evaluate customer's or service user's satisfaction.

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data protection

The principles, ethical issues, regulations and protocols of data protection.

digital
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sales strategies

The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

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Cross-sector

2 competences
business management principles

Principles governing business management methods such as strategy planning, methods of efficient production, people and resources coordination.

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customer relationship management

The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the customer.

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Optional skills and competences 27 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

7 competences
collect customer data

Collect customer data such as contact information, credit card or billing information; gather information to track down purchase history.

digital
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communicate with customer service department

Communicate with customer service in a transparent and collaborative manner; monitor how service is operating; relay real-time information to customers.

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contact customers

Contact customers by telephone in order to respond to inquiries or to notify them of claim investigation results or any planned adjustments.

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deliver a sales pitch

Prepare and deliver an understandably constructed sales talk for a product or a service, identifying and using persuasive argumentation.

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implement sales strategies

Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

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supervise sales activities

Monitor and oversee the activities related to the ongoing sales in the shop to ensure that sales goals are met, assess areas for improvement, and identify or solve problems that customers could encounter.

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teach customer service techniques

Teach techniques designed to maintain customer service standards at a satisfactory level.

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Cross-sector

20 competences
achieve sales targets

Reach set sales goals, measured in revenue or sold units. Reach the target within a specific timeframe, prioritise sold products and services accordingly and plan in advance.

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analyse business plans

Analyse the formal statements from businesses which outline their business goals and the strategies they set in place to meet them, in order to assess the feasibility of the plan and verify the business' ability to meet external requirements such as the repayment of a loan or return of investments.

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analyse business processes

Study the contribution of the work processes to the business goals and monitor their efficiency and productivity.

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analyse business requirements

Study clients' needs and expectations for a product or service in order to identify and resolve inconsistencies and possible disagreements of involved stakeholders.

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analyse customer service surveys

Analyse results from surveys completed by passengers/customer. Analyse results to identify trends and draw conclusions.

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collaborate in the development of marketing strategies

Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.

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handle customer complaints

Administer complaints and negative feedback from customers in order to address concerns and where applicable provide a quick service recovery.

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implement marketing strategies

Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

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keep records of customer interaction

Recording details of inquiries, comments and complaints received from customers, as well as actions to be taken.

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make strategic business decisions

Analyse business information and consult directors for decision making purposes in a varied array of aspects affecting the prospect, productivity and sustainable operation of a company. Consider the options and alternatives to a challenge and make sound rational decisions based on analysis and experience.

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manage contracts

Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes in line with any legal limitations.

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measure customer feedback

Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.

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monitor customer service

Ensure all employees are providing excellent customer service in accordance to company policy.

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perform business analysis

Evaluate the condition of a business on its own and in relation to the competitive business domain, performing research, placing data in context of the business' needs and determining areas of opportunity.

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perform customer management

Identify and understand the customer's needs. Communicate and engage with stakeholders in designing, promoting and evaluating services.

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perform market research

Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

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plan health and safety procedures

Set up procedures for maintaining and improving health and safety in the establishment or workplace.

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plan marketing campaigns

Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.

digital
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study sales levels of products

Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.

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train employees

Lead and guide employees through a process in which they are taught the necessary skills for the perspective job. Organise activities aimed at introducing the work and systems or improving the performance of individuals and groups in organisational settings.

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