characteristics of products
The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
Technical sales representatives in electronic and telecommunications equipment act for a business to sell its merchandise while providing technical insight for customers.
Competences and skills
30 ESCO relationsEssential knowledge 5 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
5 competencescharacteristics of services
The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.
electronic and telecommunication equipment
The offered electronic and telecommunication equipment and products, their functionalities, properties and legal and regulatory requirements.
digital
product comprehension
The offered products, their functionalities, properties and legal and regulatory requirements.
sales promotion techniques
The techniques used to persuade customers to purchase a product or a service.
Cross-sector
0 competencesNo competences in this bucket.
Essential skills and competences 24 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
12 competencescontact customers
Contact customers by telephone in order to respond to inquiries or to notify them of claim investigation results or any planned adjustments.
demonstrate motivation for sales
Show incentives that drive someone to reach sales goals and business targets.
demonstrate products' features
Demonstrate how to use a product in a correct and safe manner, provide customers with information on the product's main features and benefits, explain operation, correct use and maintenance. Persuade potential customers to purchase items.
guarantee customer satisfaction
Handle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.
implement customer follow-up
Implement strategies that ensures post-sale follow up of customer satisfaction or loyalty regarding one's product or service.
implement sales strategies
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.
keep records on sales
Keep records of the activities of the sales of products and services, tracking which products and services were sold when and maintaining customer records, in order to facilitate improvements in the sales department.
maintain relationship with customers
Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.
produce sales reports
Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.
prospect new customers
Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.
record customers' personal data
Gather and record customers' personal data into the system; obtain all signatures and documents required for rental.
supervise sales activities
Monitor and oversee the activities related to the ongoing sales in the shop to ensure that sales goals are met, assess areas for improvement, and identify or solve problems that customers could encounter.
Cross-sector
12 competencesanswer requests for quotation
Make up prices and documents for the products that customers may purchase.
apply technical communication skills
Explain technical details to non-technical customers, stakeholders, or any other interested parties in a clear and concise manner.
communicate with customers
Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.
ensure client orientation
Take actions which support business activities by considering client needs and satisfaction. This involves understanding what customers want, providing advices, selling products and services or processing complaints, while adopting a positive attitude.
ensure compliance with legal requirements
Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.
have computer literacy
Utilise computers, IT equipment and modern day technology in an efficient way.
digital
implement marketing strategies
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
keep records of customer interaction
Recording details of inquiries, comments and complaints received from customers, as well as actions to be taken.
manage schedule of tasks
Maintain an overview of all the incoming tasks in order to prioritise the tasks, plan their execution, and integrate new tasks as they present themselves.
provide customer follow-up services
Register, follow-up, solve and respond to customer requests, complaints and after-sales services.
respond to customers' inquiries
Answer customers' questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.
use customer relationship management software
Use specialised software to manage company’s interactions with current and future customers. Organise, automate and synchronise sales, marketing, customer service, and technical support, to increase targeted sales.
digital
Optional skills and competences 1 competence
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
1 competencehandle warranty for digital equipment
Provide internal customers with warranty documentation used for digital equipment.
Cross-sector
0 competencesNo competences in this bucket.