tourism product manager

geographical areas relevant to tourism

The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.

Usage Competence references ESCO source

sales strategies

The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

Usage Competence references ESCO source

tourism market

The study of the tourism market on a international, regional and local level and considering worldwide tourist destinations.

Usage Competence references ESCO source

tourist resources of a destination for further development

The study of touristic resources in a specific area and its potential for further development of new touristic services and events.

Usage Competence references ESCO source

market analysis

The field of market analysis and research and its particular research methods.

Usage Competence references ESCO source

develop travel charter programme

Create travel charter programmes in accordance to organisation policy and market demand.

Usage Competence references ESCO source

assess an area as a tourism destination

Evaluate an area by analysing its typology, characteristics and its application as a tourist resource.

Usage Competence references ESCO source

build a network of suppliers in tourism

Establish a widely spread network of suppliers in the tourism industry.

Usage Competence references ESCO source

carry out inventory planning

Determine the optimal quantities and timings of inventory in order to align it with sales and production capacity.

Usage Competence references ESCO source

develop tourism destinations

Create tourism packages by discovering destinations and places of interest in cooperation with local stakeholders.

Usage Competence references ESCO source

engage local communities in the management of natural protected areas

Build a relationship with the local community at the destination to minimise conflicts by supporting the economic growth of local tourism businesses and respecting local traditional practices.

green

Usage Competence references ESCO source

implement sales strategies

Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

Usage Competence references ESCO source

manage conservation of natural and cultural heritage

Use revenue from tourism activities and donations to fund and preserve natural protected areas and intangible cultural heritage such as crafts, songs and stories of communities.

green

Usage Competence references ESCO source

manage distribution of destination promotional materials

Oversee the distribution of touristic catalogues and brochures.

Usage Competence references ESCO source

manage production of destination promotional materials

Oversee creation, production and distribution of touristic catalogues and brochures.

Usage Competence references ESCO source

measure sustainability of tourism activities

Collect information, monitor and assess the impact of tourism on the environment, including on protected areas, on local cultural heritage and biodiversity, in an effort to reduce the carbon footprint of activities in the industry. It includes running surveys about visitors and measuring any compensation required for offsetting damages.

green

Usage Competence references ESCO source

participate in tourism events

Take part in tourism fairs and exhibitions in order to promote, distribute and negotiate tourism services and packages.

Scope note

Participations in tourism events might aim for reasearch activities as well.

Usage Competence references ESCO source

plan measures to safeguard cultural heritage

Prepare protection plans to apply against unexpected disasters to reduce the impact on cultural heritage as buildings, structures or landscapes.

Usage Competence references ESCO source

plan measures to safeguard natural protected areas

Plan protection measures for natural areas that are protected by law, to reduce the negative impact of tourism or natural hazards on the designated areas. This includes activities such as controlling the use of land and natural resources and monitoring the flow of visitors.

green

Usage Competence references ESCO source

produce content for tourism brochures

Create content for leaflets and tourism brochures, travel services and package deals.

Usage Competence references ESCO source

set up pricing strategies

Apply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.

Usage Competence references ESCO source

support community-based tourism

Support and promote tourism initiatives where tourists are immersed in the culture of local communities usually in rural, marginalised areas. The visits and overnight stays are managed by the local community with the aim of supporting their economic development.

Usage Competence references ESCO source

support local tourism

Promote local products and services to visitors and encourage the use of local tourism operators in a destination.

green

Usage Competence references ESCO source

use e-tourism platforms

Use digital platforms to promote and share information and digital content about a hospitality establishment or services. Analyse and manage reviews addressed to the organisation to ensure customer satisfaction.

digital

Usage Competence references ESCO source

build business relationships

Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

Usage Competence references ESCO source

comply with food safety and hygiene

Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.

Usage Competence references ESCO source

create annual marketing budget

Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.

Usage Competence references ESCO source

create new concepts

Come up with new concepts.

Usage Competence references ESCO source

develop tourism products

Develop and promote tourism products, activities, services and package deals.

Usage Competence references ESCO source

implement marketing strategies

Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

Usage Competence references ESCO source

maintain customer service

Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.

Scope note

Might include keeping the customers informed about the current status of their orders or waiting times.

Usage Competence references ESCO source

manage contracts

Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes in line with any legal limitations.

Usage Competence references ESCO source

manage distribution channels

Oversee distribution channels with regards to the requirements of customers.

Usage Competence references ESCO source

manage medium term objectives

Monitor medium term schedules with budget estimations and reconciliation on a quarterly basis.

Usage Competence references ESCO source

monitor contractor performance

Manage contractor performance and assess whether they are meeting the agreed standard and correct underperformance if needed.

Usage Competence references ESCO source

negotiate supplier arrangements

Reach an agreement with the supplier upon technical, quantity, quality, price, conditions, storage, packaging, send-back and other requirements related to the purchasing and delivering process.

Usage Competence references ESCO source

plan medium to long term objectives

Schedule long term objectives and immediate to short term objectives through effective medium-term planning and reconciliation processes.

Usage Competence references ESCO source

ecotourism

The practice of sustainable travel to natural areas that conserve and support the local environment, fostering environmental and cultural understanding. It usually involves the observation of natural wildlife in exotic natural environments.

green

Usage Competence references ESCO source

self-service technologies in tourism

The application of self-service technologies in the tourism industry: performing online bookings, self-check-ins for hotels and airlines, allowing clients to perform and complete reservations by themselves using digital tools.

digital

Usage Competence references ESCO source

augmented reality

The process of adding diverse digital content (such as images, 3D objects, etc) on surfaces that exist in the real world. The user can interact in real-time with the technology by using devices such as mobile phones.

digital

Usage Competence references ESCO source

virtual reality

The process of simulating real-life experiences in a completely immersive digital environment. The user interacts with the virtual reality system via devices such as specifically designed headsets.

digital

Usage Competence references ESCO source

educate on sustainable tourism

Develop educational programmes and resources for individuals or guided groups, to provide information about sustainable tourism and the impact of human interaction on the environment, local culture and natural heritage. Educate travellers about making a positive impact and raise awareness of environmental issues.

green

Usage Competence references ESCO source

improve customer traveling experiences with augmented reality

Use augmented reality technology to provide customers with enhanced experiences in their travelling journey, ranging from exploring digitally, interactively and in more depth tourist destinations, local sights and hotel rooms.

digital

Usage Competence references ESCO source

promote virtual reality travelling experiences

Use virtual reality technology to immerse customers into experiences such as virtual tours of a destination, attraction or hotel. Promote this technology to allow customers to sample attractions or hotel rooms virtually before making a purchasing decision.

digital

Usage Competence references ESCO source

utilise cross-selling

Apply sales techniques to sell additional products or services to current customers.

Usage Competence references ESCO source

apply foreign languages in tourism

Use the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.

Usage Competence references ESCO source

develop inclusive communication material

Develop inclusive communication resources. Provide appropriate accessible digital, print and signage information and apply the appropriate language to support the representation and inclusion of people with disabilities. Make websites and online facilities accessible, e.g., ensuring compatibility with screen readers.

digital

Usage Competence references ESCO source

manage yield

Ability to conceive a pricing strategy based on understanding, anticipating, and influencing consumer behaviour in order to maximise revenue or profit from a fixed perishable resource from airline resources, such as seats.

Usage Competence references ESCO source