digital marketing techniques
The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.
digital
eBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
Competences and skills
43 ESCO relationsEssential competences 2 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
0 competencesNo competences in this bucket.
Cross-sector
0 competencesNo competences in this bucket.
Essential knowledge 11 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
7 competencese-commerce systems
Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.
digital
electronic business
Any business process that is implemented through a computer-mediated network. Mainly, it concerns the use of the Web, Internet, intranets to conduct businesses. It deals with, among others, business processes such as customer relation management, and supply chain management.
digital
ICT market
The processes, stakeholders and the dynamics of the chain of goods and services in the ICT market sector.
digital
mobile marketing
The study of marketing which uses mobile devices as a communication channel. This approach can provide potential customers with personalised information (using location or time context) which promotes products, services or ideas.
digital
sales strategies
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
web based collaborative platforms
Online tools which facilitate communication and collaboration among Internet users in real time. Platforms with a range of functionalities created to facilitate organisational team work or promote productive workflow among other features.
digital
Cross-sector
4 competencesbusiness intelligence
The tools used to transform large amounts of raw data into relevant and helpful business information.
digital
business strategy concepts
The terminology related to the design and implementation of major trends and aims which are taken by an organisation's executives, while keeping in mind its resources, competition and environments.
consumer goods industry
The consumer goods industry refers to a concrete economic sector that produce and sell goods to consumers for they direct consumption, enjoyment or use. Industry that covers a wide range of activities whose target is the final consumption of products by households. It includes food production, clothing and leather, electronics, and household equipment, among other sectors.
electronic communication
Data communication performed through digital means such as computers, telephone or e-mail.
digital
Essential skills and competences 12 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencesdefine technology strategy
Create an overall plan of objectives, practices, principles and tactics related to the use of technologies within an organisation and describe the means to reach the objectives, taking into account analyses and relevant regulations.
implement sales strategies
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.
Cross-sector
10 competencesanalyse business requirements
Study clients' needs and expectations for a product or service in order to identify and resolve inconsistencies and possible disagreements of involved stakeholders.
create business process models
Develop formal and informal descriptions of the business processes and the organisational structure by using business process models, notations and tools.
develop online sales business plan
Gather relevant information and write a well-structured document providing the trajectory of a business project, adapted to an online environment.
digital
implement marketing strategies
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
implement strategic planning
Take action on the goals and procedures defined at a strategic level in order to mobilise resources and pursue the established strategies.
manage budgets
Plan, monitor, report on the budget and prepare set production budgets.
perform business analysis
Evaluate the condition of a business on its own and in relation to the competitive business domain, performing research, placing data in context of the business' needs and determining areas of opportunity.
plan digital marketing
Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.
digital
plan marketing strategy
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.
track key performance indicators
Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.
Optional knowledge 9 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
7 competencesbusiness process modelling
The tools, methods and notations such as Business Process Model and Notation (BPMN) and Business Process Execution Language (BPEL), used to describe and analyse the characteristics of a business process and model its further development.
business requirements techniques
The procedures required to identify and analyse business and organisational needs.
ICT sales methodologies
The practices used in the ICT sector to promote and sell products, services or applications such as SPIN Selling, Conceptual Selling and SNAP Selling.
digital
information confidentiality
The mechanisms and regulations which allow for selective access control and guarantee that only authorised parties (people, processes, systems and devices) have access to data, the way to comply with confidential information and the risks of non-compliance.
digital
mobility as a service
The provision of mobility services through digital technologies enabling customers to plan, book and pay for their trip. It includes the offer of shared and sustainable mobility services tailored on users' travel needs and the knowledge of different applications used for this purpose.
digital
publishing strategy
The methods, rules, media and tools of publishing content from content management systems in single sources or cross media.
digital
sales argumentation
Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.
Cross-sector
2 competencesbrand marketing techniques
The methods and systems used in researching and establishing a brand identity for marketing purposes.
web analytics
The characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.
digital
Optional skills and competences 9 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
0 competencesNo competences in this bucket.
Cross-sector
9 competencesapply customer engagement strategy
Engage customers with a company or a brand by employing several methods such as humanisation of the brand and social media usage. The initiative for engagement can come either from the consumer or the company and the medium of engagement can be online as well as offline.
build business relationships
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
communicate with customers
Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.
conduct search engine optimisation
Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.
digital
creatively use digital technologies
Use digital tools and technologies to create knowledge and to innovate processes and products. Engage individually and collectively in cognitive processing to understand and resolve conceptual problems and problem situations in digital environments.
digCompdigital
lead the brand strategic planning process
Manage the strategic planning process of the brand as well as provide innovation and progress in the strategy planning methodologies and improvements for consumer communication in order to base innovation and strategies on consumer insights and needs.
make strategic business decisions
Analyse business information and consult directors for decision making purposes in a varied array of aspects affecting the prospect, productivity and sustainable operation of a company. Consider the options and alternatives to a challenge and make sound rational decisions based on analysis and experience.
measure customer feedback
Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.
use different communication channels
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.