advertising techniques
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handle and sort out. They communicate with the staff of the advertisement department and with external clients. Moreover, they have understanding of the operations in advertising as to assist with the pragmatic implementation of plans and tasks carried out by managers and consultants and for being involved in creating content for use both on-line or in print.
Competences and skills
32 ESCO relationsEssential knowledge 2 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
0 competencesNo competences in this bucket.
Cross-sector
2 competencesdigital media
The set of medias that are transmitted through electronic devices.
digital
Essential skills and competences 10 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
3 competencesfile documents
Create a filing system. Write a document catalogue. Label documents etc.
digital
identify customer's needs
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
perform business research
Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.
Cross-sector
7 competencesdevelop creative ideas
Developing new artistic concepts and creative ideas.
develop digital content
Create and edit digital content in different formats, express oneself through digital means.
digCompdigital
liaise with advertising agencies
Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the marketing plan.
support managers
Provide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.
use communication techniques
Apply techniques of communication which allow interlocutors to better understand each other and communicate accurately in the transmission of messages.
use different communication channels
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
use IT tools
Application of computers, computer networks and other information technologies and equipment to storing, retrieving, transmitting and manipulating data, in the context of a business or enterprise.
digital
Optional knowledge 4 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
1 competenceadobe creative suite
The set of software applications that are used to create visual content for personal or business use. Examples of items that can be generated are flyers, brochures, books, websites and videos.
digital
Cross-sector
3 competencescontent marketing strategy
The process of creation and share of media and publishing content in order to acquire customers.
media planning
The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, frequency of advertisements, budgets and media platforms.
types of media
The means of mass communication, such as television, journals, and radio, that reach and influence the majority of the public.
Optional skills and competences 16 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
2 competencescreate advertisements
Use your creativity to draft advertiments. Keep in mind the costumer's requirements, target audience, media and marketing objectives.
create media plan
Determine how, where and when advertisments will be distributed in various media. Decide on consumer target group, area and marketing objectives in order to choose the media platform for advertising.
Cross-sector
14 competencescollaborate in the development of marketing strategies
Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.
coordinate advertising campaigns
Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising channels
create content title
Come up with an appealing title that draws people's attention to the content of your article, story or publication.
create media schedule
Determine the pattern of advertising timing when ads must appear in the media and the frequency of these advertisements. Follow scheduling models such as Continuity and pulsing.
design graphics
Apply a variety of visual techniques in order to design graphic material. Combine graphical elements to communicate concepts and ideas.
- Scope note
- This includes computer graphic design.
develop media strategy
Create the strategy on the type of content to be delivered to the target groups and which media to be used, taking into account the characteristics of the target audience and the media that will be used for content delivery.
evaluate advertising campaign
Assess the performance of the advertising campaign after implementation and conclusion. Check if objectives were met and if the campaign was successful.
examine advertisement layout
Examine and approve the layout of advertisements to ensure that they are according to customer and target audience requirements and specifications.
implement marketing strategies
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
manage budgets
Plan, monitor, report on the budget and prepare set production budgets.
monitor media industry research figures
Keep up to date with distribution figures of the various printed media outlets such as newspapers and journals; with the audience figures of radio and television or of specific broadcast programs; and of those of online outlets such as search engine optimisation and pay-per-click results.
perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
perform media outlets research
Research what will be the best and most effective way to reach the majority of consumers by defining the target audience and the type of media outlet that better fit with the purpose.
provide written content
Communicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelling rules.