Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
No competences in this bucket.
The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
The practices of facilitating agreements or international treaties with other countries by conducting negotiations and attempting to protect the interests of the home government, as well as facilitating compromise.
The process whereby perceptions and opinions toward something are forged and enforced. The elements that play a role in public opinion such as framing information, psyche processes, and herding.
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
The art of discourse that aims at improving the ability of writers and speakers to inform, persuade or motivate their audience.
The elements defining the foundation and core of an organisation such as its mission, vision, values, and objectives.
No competences in this bucket.
Adopt a professional attitude to respond effectively to the demands of the media.
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
Advise a client such as a politician, artist or another individual dealing with the public on how to present themselves in a way which would gain most favour from the general public or a target audience.
Advise business or public organisations on public relations management and strategies in order to ensure efficient communication with target audiences, and proper conveying of information.
Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.
Speak in public and interact with those present. Prepare notices, plans, charts, and other information to support the presentation.
Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising channels
Manage the overview of the marketing actions such as the marketing planning, internal financial resource granting, advertising materials, implementation, control, and communication efforts.
Manage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.
Developing new artistic concepts and creative ideas.
Plan, coordinate and implement all the efforts required in a public relations strategy such as defining the targets, preparing communications, contacting partners, and spreading information among stakeholders.
Collect information and write press releases adjusting the register to the target audience and ensuring that the message is well conveyed.
Analyse, draw conclusions and present major observations from the results of market research. Suggest on potential markets, prices, target groups, or investments.
Prepare oneself according to the context and the diversity of media (radio, television, web, newspapers, etc.), and give an interview.
Reflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.
Plan, monitor, report on the budget and prepare set production budgets.
Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes in line with any legal limitations.
Organise interviews for a group of journalists in order to make an announcement or answer questions on a specific subject.
Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific goal within a set time and budget.
Perform public relations (PR) by managing the spread of information between an individual or an organisation and the public.
Prepare the documents, slide shows, posters and any other media needed for specific audiences.
Protect the interests and needs of a client by taking necessary actions, and researching all possibilities, to ensure that the client obtains their favoured outcome.
Prepare, compile and communicate reports with broken down cost analysis on the proposal and budget plans of the company. Analyse the financial or social costs and benefits of a project or investment in advance over a given period of time.
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
No competences in this bucket.
No competences in this bucket.
The terminology related to the design and implementation of major trends and aims which are taken by an organisation's executives, while keeping in mind its resources, competition and environments.
The creation of documents using page layout skills on a computer. Desktop publishing software can generate layouts and produce typographic quality text and images.
The techniques to create a visual representation of ideas and messages.
The techniques, theories, and commonly accepted strategies regarding pricing of goods. The relation between pricing strategies and outcomes in the market such as profitability maximisation, deterrence of newcomers, or increase of market share.
The influence on stakeholder perceptions and the public in relation to an organization and its brand. It encompasses various activities such as monitoring public perceptions and following conversations, addressing reputation threats and searching for opportunities to improve it.
No competences in this bucket.
Make price recommendations based on factors such as standard costs, promotions, freight, margin expectations, and customer relationships.
Provide companies and organisations with consulting services concerning their internal and external communication plans and their representation, including their presence online. Recommend improvements in communication and make sure that important information reaches all employees and that their questions are answered.
Check all advertising material such as leaflets, websites, television commercials and newspaper ads to make sure they comply with the advertising strategy and customer requirements. Approve the way of distribution.
Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.
Develop inclusive communication resources. Provide appropriate accessible digital, print and signage information and apply the appropriate language to support the representation and inclusion of people with disabilities. Make websites and online facilities accessible, e.g., ensuring compatibility with screen readers.
Assess the performance of the advertising campaign after implementation and conclusion. Check if objectives were met and if the campaign was successful.
Examine and approve the layout of advertisements to ensure that they are according to customer and target audience requirements and specifications.
Deliver a speech or talk in which a new product, service, idea, or piece of work is demonstrated and explained to an audience.
Oversee the operations of account representatives who act as intermediaries between the client and their creative and media services departments. Make sure the client's needs and objectives are met.
Oversee the staff that create the content and visual representation of advertisement materials. Make sure that the advertising strategy is followed and customer requirements are met.
Oversee the planning of what media are going to be used to distribute the advertisements such as television, online, newspaper and billboards.
Gather, report, analyse and create key metrics for a project to help measure its success.
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
Plan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.
Receive headshots and resumes from actors to select the most qualified and schedule auditions.
Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.
Understand, extract and make use of patterns found in data. Use analytics to describe consistent happenings in observed samples in order to apply them to commercial plans, strategies, and corporate quests.