characteristics of products
The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
Electricity sales representatives assess clients' energy needs, and recommend the purchase of electricity supply from their corporation. They promote their corporation's services, and negotiate terms of sale with clients.
Competences and skills
39 ESCO relationsEssential knowledge 6 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
4 competencescharacteristics of services
The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.
sales argumentation
Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.
sales strategies
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
Cross-sector
2 competenceselectricity
The principles of electricity and electrical power circuits, as well as the associated risks.
electricity market
The trends and major driving factors in the electricity trading market, electricity trades methodologies and practice, and the identification of the major stakeholders in the electricity sector.
Essential skills and competences 8 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
6 competencesassess customers
Evaluate customers’ personal circumstances, needs and preferences.
carry out sales analysis
Examine sales reports to see what goods and services have and have not sold well.
identify customer's needs
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
identify energy needs
Identify the type and amount of energy supply necessary in a building or facility, in order to provide the most beneficial, sustainable, and cost-effective energy services for a consumer.
green
inform customers on energy consumption fees
Inform potential customers of an energy retailer on the monthly fees charged for their energy supply services, and any additional charges.
monitor after sales records
Keep an eye on the after sales feedback and monitor customer satisfaction or complaints; record after sales calls for thorough data analysis.
Cross-sector
2 competencesanswer requests for quotation
Make up prices and documents for the products that customers may purchase.
manage contracts
Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes in line with any legal limitations.
Optional knowledge 3 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
1 competencesales promotion techniques
The techniques used to persuade customers to purchase a product or a service.
Cross-sector
2 competencesenergy conservation
The practice of reducing energy consumption and using fewer energy services. As a sustainable process, energy conservation is done by replacing used energy with alternative sources, using more efficient energy products, or refraining from particular energy products or services to conserve it.
green
- Scope note
- Excludes energy efficiency
energy performance of buildings
Factors that contribute to lower energy consumption of buildings. Building and renovation techniques used to achieve this. Legislation and procedures regarding energy performance of buildings.
green
Optional skills and competences 22 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
9 competencesadvise on utility consumption
Advise individuals or organisations on methods in which they can reduce their consumption of utilities, such as heat, water, gas, and electricity, in order for them to save money and incorporate sustainable practices.
green
assess supplier risks
Evaluate supplier performance in order to assess if suppliers follow the agreed contracts, meet the standard requirements and provide the desired quality.
deliver a sales pitch
Prepare and deliver an understandably constructed sales talk for a product or a service, identifying and using persuasive argumentation.
implement sales strategies
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.
negotiate improvement with suppliers
Build a good relation with suppliers in order to improve knowledge and quality of supply.
plan customers' sales visits
Plan day-to-day sales routes and customer visits in order to introduce or sell new services or products.
prepare sales checks
Provide customers with official documents that prove their purchase and payment.
promote sustainable energy
Promote the use of renewable electricity and heat generation sources to organisations and individuals, in order to work towards a sustainable future and encourage sales of renewable energy equipment, such as solar power equipment.
green
prospect new customers
Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.
Cross-sector
13 competencesachieve sales targets
Reach set sales goals, measured in revenue or sold units. Reach the target within a specific timeframe, prioritise sold products and services accordingly and plan in advance.
advise on heating systems energy efficiency
Provide information and advice to clients on how to preserve an energy efficient heating system in their home or office and possible alternatives.
green
identify suppliers
Determine potential suppliers for further negotiation. Take into consideration aspects such as product quality, sustainability, local sourcing, seasonality and coverage of the area. Evaluate the likelihood of obtaining beneficial contracts and agreements with them.
implement marketing strategies
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
liaise with advertising agencies
Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the marketing plan.
manage contract disputes
Monitor issues that arise between the parties involved in a contract and provide solutions in order to avoid lawsuits.
manage development of promotional material
Perform, oversee or contact agencies for the content creation, designing and distribution of informational and advertising material.
negotiate terms with suppliers
Identify and work with suppliers to ensure quality of supply and best price has been negotiated.
perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
plan event marketing for promotional campaigns
Design and direct event marketing for promotional campaigns. This involves face-to-face contact between companies and customers at a wide range of events, which engages them in a participatory position and provides them with information about a specific product or service.
promote environmental awareness
Promote sustainability and raise awareness about the environmental impact of human and industrial activity based on the carbon footprints of business processes and other practices.
green
review completed contracts
Review content and check accuracy of completed contracts.
upsell products
Persuade customers to buy additional or more expensive products.
- Scope note
- Products include also services.