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ESCO occupation

hospitality entertainment manager

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Hospitality entertainment managers are in charge of managing the team which creates entertainment activities for the guests of a hospitality establishment.

1411.2 ISCO 1411 ESCO source
Competences
44
Groups
4
Essential
18
Optional
26

Competences and skills

44 ESCO relations
Essential knowledge 1 competence

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

0 competences

No competences in this bucket.

Cross-sector

1 competence
recreation activities

The field and characteristics of recreational activities for customers.

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Essential skills and competences 17 competences

Occupation specific

2 competences
evaluate entertainment programme

Assess and improve the entertainment programme on offer by obtaining guest feedback and making use of available resources.

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plan multi-agenda event

Organise events and programmes which deliver content for multiple groups in parallel.

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Sector-specific

3 competences
implement sales strategies

Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

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promote the use of sustainable transport

Promote the use of sustainable transport to reduce the carbon footprint and noise and increase safety and efficiency of transport systems. Determine performance regarding the use of sustainable transport, set objectives for promoting the use of sustainable transport and propose environmentally friendly alternatives of transport.

green
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provide tourism related information

Give customers relevant information about historical and cultural locations and events while conveying this information in an entertaining and informative manner.

Scope note
Locations might be such as points of interest, events, local customs or foreign country regulations.
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Cross-sector

12 competences
comply with food safety and hygiene

Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.

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coordinate events

Lead events by managing budget, logistics, event support, security, emergency plans and follow up.

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create solutions to problems

Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings about practice.

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develop entertainment programmes

Create, schedule and guide engaging and challenging entertainment programmes.

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handle customer complaints

Administer complaints and negative feedback from customers in order to address concerns and where applicable provide a quick service recovery.

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implement marketing strategies

Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

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manage health and safety standards

Oversee all personnel and processes to comply with health, safety and hygiene standards. Communicate and support alignment of these requirements with the company's health and safety programmes.

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manage staff

Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

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negotiate price

Arrange an agreement on price of products or services provided or offered.

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plan events

Plan programmes, agendas, budgets, and services of an event according to customers' requirements.

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present reports

Display results, statistics and conclusions to an audience in a transparent and straightforward way.

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train employees

Lead and guide employees through a process in which they are taught the necessary skills for the perspective job. Organise activities aimed at introducing the work and systems or improving the performance of individuals and groups in organisational settings.

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Optional knowledge 3 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

1 competence
ecotourism

The practice of sustainable travel to natural areas that conserve and support the local environment, fostering environmental and cultural understanding. It usually involves the observation of natural wildlife in exotic natural environments.

green
ESCO source

Cross-sector

2 competences
augmented reality

The process of adding diverse digital content (such as images, 3D objects, etc) on surfaces that exist in the real world. The user can interact in real-time with the technology by using devices such as mobile phones.

digital
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virtual reality

The process of simulating real-life experiences in a completely immersive digital environment. The user interacts with the virtual reality system via devices such as specifically designed headsets.

digital
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Optional skills and competences 23 competences

Occupation specific

1 competence
ensure safety in hospitality establishment

Take responsibility for the safety of all employees and guests in a hospitality establishment by applying specific principles, policies and regulations.

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Sector-specific

10 competences
demonstrate intercultural competences in hospitality services

Understand, respect and build constructive and positive relations with intercultural clients, guests and collaborators in the field of hospitality.

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educate on sustainable tourism

Develop educational programmes and resources for individuals or guided groups, to provide information about sustainable tourism and the impact of human interaction on the environment, local culture and natural heritage. Educate travellers about making a positive impact and raise awareness of environmental issues.

green
ESCO source
engage local communities in the management of natural protected areas

Build a relationship with the local community at the destination to minimise conflicts by supporting the economic growth of local tourism businesses and respecting local traditional practices.

green
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improve customer traveling experiences with augmented reality

Use augmented reality technology to provide customers with enhanced experiences in their travelling journey, ranging from exploring digitally, interactively and in more depth tourist destinations, local sights and hotel rooms.

digital
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manage conservation of natural and cultural heritage

Use revenue from tourism activities and donations to fund and preserve natural protected areas and intangible cultural heritage such as crafts, songs and stories of communities.

green
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promote virtual reality travelling experiences

Use virtual reality technology to immerse customers into experiences such as virtual tours of a destination, attraction or hotel. Promote this technology to allow customers to sample attractions or hotel rooms virtually before making a purchasing decision.

digital
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supervise entertainment activities for guests

Oversee camp programmes and activities such as games, sports and entertainment events.

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support community-based tourism

Support and promote tourism initiatives where tourists are immersed in the culture of local communities usually in rural, marginalised areas. The visits and overnight stays are managed by the local community with the aim of supporting their economic development.

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support local tourism

Promote local products and services to visitors and encourage the use of local tourism operators in a destination.

green
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use e-tourism platforms

Use digital platforms to promote and share information and digital content about a hospitality establishment or services. Analyse and manage reviews addressed to the organisation to ensure customer satisfaction.

digital
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Cross-sector

12 competences
assist clients with special needs

Aid clients with special needs following relevant guidelines and special standards. Recognise their needs and accurately respond to them if needed.

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build business relationships

Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

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create annual marketing budget

Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.

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ensure cross-department cooperation

Guarantee communication and cooperation with all the entities and teams in a given organisation, according to the company strategy.

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greet guests

Welcome guests in a friendly manner in a certain place.

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maintain customer service

Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.

Scope note
Might include keeping the customers informed about the current status of their orders or waiting times.
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maintain incident reporting records

Keep a system for recording details of unusual events that occur at the facility, such as job-related injuries.

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manage budgets

Plan, monitor, report on the budget and prepare set production budgets.

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manage inspections of equipment

Monitor formal or official viewings and examinations in order to regularly test and inspect property and equipment.

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obtain sponsorship

Acquire sponsor deals by preparing relevant applications and reports.

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plan shifts of employees

Plans shifts of employees to ensure completion of all customer orders and satisfactory completion of the production plan.

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recruit employees

Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.

Scope note
It may include recruiting volunteers.
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