marketing department processes
The different processes, duties, jargon, role in an organisation, and other specificities of the marketing department within an organisation such as market research, marketing strategies, and advertising processes.
Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports in relation to the marketing operations needed by other departments, especially account and financial divisions. They ensure that resources needed by the managers to perform their job are in place.
Competences and skills
52 ESCO relationsEssential knowledge 4 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
1 competenceCross-sector
3 competencescustomer relationship management
The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the customer.
market research
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
marketing management
The academic discipline and function in an organisation which focuses on the market research, market development, and the creation of marketing campaigns to raise awareness on the company's services and products.
Essential skills and competences 17 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
3 competencescommunicate schedules to the people concerned
Convey relevant scheduling information. Present the schedule to the persons concerned, and inform them of any schedule changes. Approve the schedules and verify that everyone has understood the information sent to them.
perform business research
Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.
update budget
Make sure that a given budget remains up to date using most recent and most accurate information. Anticipate possible variations and ensure that the set budgetary goals can be reached within the given context.
Cross-sector
14 competencesassist in developing marketing campaigns
Provide assistance and support in all the efforts and actions required to implement a marketing campaign such as contacting advertisers, preparing briefings, setting up meetings, and shopping around for suppliers.
build business relationships
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
develop digital content
Create and edit digital content in different formats, express oneself through digital means.
digCompdigital
draft corporate emails
Prepare, compile, and write mails with the adequate information and an appropriate language to make internal or external communications.
digital
follow the statutory obligations
Understand, abide by, and apply the statutory obligations of the company in the daily performance of the job.
manage personnel agenda
Schedule and confirm appointments for the personnel of the office, mostly managers and directive employees, with external parties.
manage the handling of promotional materials
Plan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.
organise business documents
Put together documents coming from the photocopier, the mail, or the daily operations of businesses.
perform office routine activities
Program, prepare, and perform activities required to be performed everyday in offices such as mailing, receiving supplies, updating managers and employees, and keeping operations running smoothly.
prepare presentation material
Prepare the documents, slide shows, posters and any other media needed for specific audiences.
process commissioned instructions
Process instructions, usually oral ones, provided by managers and directives on actions required to be made. Take note, inquire, and take action on the commissioned requests.
revise drafts made by managers
Revise drafts made by managers in order to check completeness, accuracy, and formatting.
support managers
Provide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.
use different communication channels
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Optional knowledge 10 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
3 competencesadobe creative suite
The set of software applications that are used to create visual content for personal or business use. Examples of items that can be generated are flyers, brochures, books, websites and videos.
digital
commercial law
The legal regulations that govern a specific commercial activity.
services marketing
The set of marketing activities for businesses that provide services to improve brand awareness and raise sales. It focuses on intangible commodities.
Cross-sector
7 competencesaccounting
The documentation and processing of data regarding financial activities.
marketing analytics
The set of processes for employing data to improve the effectiveness of marketing activities. It involves analysing metrics such as the Return on Investment (ROI) for identify opportunities of improvement.
digital
online ads campaign techniques
Techniques to plan and implement a marketing campaign on online ads platforms.
digital
public relations
The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.
relationship marketing
The process within Customer Relationship Management (CRM) and focuses on customer retention, satisfaction and lifetime customer value.
social media management
The planning, development, and implementation of strategies aimed at managing social media platforms, the publications, the social media management tools, and the image of organisations in them.
digital
statistics
The study of statistical theory, methods and practices such as collection, organisation, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data collection in terms of the design of surveys and experiments in order to forecast and plan work-related activities.
Optional skills and competences 21 competences
Occupation specific
0 competencesNo competences in this bucket.
Sector-specific
1 competencecontact customers
Contact customers by telephone in order to respond to inquiries or to notify them of claim investigation results or any planned adjustments.
Cross-sector
20 competencesapply social media marketing
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
digital
attend trade fairs
Attend exhibitions organised to enable companies in a specific sector to demonstrate their latest products and services, study the activities of their competitors, and observe recent market trends.
collaborate in the development of marketing strategies
Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.
conduct public presentations
Speak in public and interact with those present. Prepare notices, plans, charts, and other information to support the presentation.
design questionnaires
Study the objectives of the research and imprint those aims into the design and development of questionnaires.
draft press releases
Collect information and write press releases adjusting the register to the target audience and ensuring that the message is well conveyed.
execute email marketing
Conceptualise and write targeted customer emails, manage customer emails for the brand email marketing programmes in order to ensure enhanced profit and improved customer communication and prospection.
liaise with advertising agencies
Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the marketing plan.
liaise with financiers
Liaise with people willing to finance the project. Negotiate deals and contracts.
manage website
Provide different services related to website management such as monitoring online traffic, managing content, providing website support and making estimations and improvements to one's website.
digital
perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
perform mystery shopping
Visit shops and commercial establishments as a mystery shopper in order to pose questions, observe procedures, test sales persons and gathered information about their performance for assessing the quality of the service and the abidance of protocols, especially in high-end services.
persuade clients with alternatives
Describe, detail, and compare possible alternatives that clients could take about products and services to persuade them to take a decision that benefits both the company and the client.
prepare exhibition marketing plan
Develop marketing plan for upcoming exhibition; design and distribute posters, flyers and catalogues; communicate ideas with photographers, graphic designers and printers; prepare articles for online and printed media; keep website and social media up-to-date.
digital
prepare visual data
Prepare charts and graphs in order to present data in a visual manner.
digital
revise questionnaires
Read, analyse, and provide feedback on the accuracy and adequacy of questionnaires and their assessment fashion taking into account its purpose.
speak different languages
Master foreign languages to be able to communicate in one or more foreign languages.
research
tabulate survey results
Collate and organise the answers gathered in interviews or polls in order to be analysed and draw conclusions from them.
translate language concepts
Translate one language into another language. Match words and expressions with their corresponding brothers in other languages, while making sure that the message and nuances of the original text are preserved.
write work-related reports
Compose work-related reports that support effective relationship management and a high standard of documentation and record keeping. Write and present results and conclusions in a clear and intelligible way so they are comprehensible to a non-expert audience.