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ESCO occupation

network marketer

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Network marketers apply various marketing strategies, including ​network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.

2431.13 ISCO 2431 ESCO source
Competences
37
Groups
4
Essential
18
Optional
19

Competences and skills

37 ESCO relations
Essential knowledge 9 competences

Occupation specific

1 competence
network marketing

The specific marketing strategy that focuses on direct marketing and the sale of products to acquaintances or people in their network. This strategy also includes the recruiting of other people to be sales representatives and to represent the company.

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Sector-specific

4 competences
characteristics of products

The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.

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characteristics of services

The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

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product comprehension

The offered products, their functionalities, properties and legal and regulatory requirements.

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sales argumentation

Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.

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Cross-sector

4 competences
advertising techniques

The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

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communication

The exchange and conveying of information, ideas, concepts, thoughts, and feelings through the use of a shared system of words, signs, and semiotic rules via a medium.

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marketing mix

Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.

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marketing principles

The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.

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Essential skills and competences 9 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

3 competences
carry out active selling

Deliver thoughts and ideas in impactful and influencing manner to persuade customers to become interested in new products and promotions. Persuade clients that a product or service will satisfy their needs.

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implement sales strategies

Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

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work independently in sales

Develop one's own methods of operating with little to no supervision. Sell products, communicate with clients, and coordinate sales while working independently of others. Depend on one's self to perform day-to-day tasks.

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Cross-sector

6 competences
apply customer engagement strategy

Engage customers with a company or a brand by employing several methods such as humanisation of the brand and social media usage. The initiative for engagement can come either from the consumer or the company and the medium of engagement can be online as well as offline.

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apply social media marketing

Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.

digital
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apply strategic thinking

Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.

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implement marketing strategies

Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

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sell products

Encourage sales by identifying the customer’s buying needs and by promoting benefits and features of the organisation’s products. Respond to and resolve customer objections and agree to mutually beneficial terms and conditions.

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use different communication channels

Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.

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Optional knowledge 9 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

4 competences
customer service

Processes and principles related to the customer, client, service user and to personal services; these may include procedures to evaluate customer's or service user's satisfaction.

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project management

The discipline of project management, the activities which comprise this area and the variables implied in it, such as time, resources, requirements, deadlines, and responding to unexpected events.

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sales strategies

The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

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services marketing

The set of marketing activities for businesses that provide services to improve brand awareness and raise sales. It focuses on intangible commodities.

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Cross-sector

5 competences
channel marketing

The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.

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content marketing strategy

The process of creation and share of media and publishing content in order to acquire customers.

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customer relationship management

The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the customer.

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public relations

The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.

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relationship marketing

The process within Customer Relationship Management (CRM) and focuses on customer retention, satisfaction and lifetime customer value.

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Optional skills and competences 10 competences

Occupation specific

0 competences

No competences in this bucket.

Sector-specific

4 competences
deal with pressure from unexpected circumstances

Strive to achieve objectives despite the pressures arising from unexpected factors outside of your control.

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deliver a sales pitch

Prepare and deliver an understandably constructed sales talk for a product or a service, identifying and using persuasive argumentation.

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demonstrate products' features

Demonstrate how to use a product in a correct and safe manner, provide customers with information on the product's main features and benefits, explain operation, correct use and maintenance. Persuade potential customers to purchase items.

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prospect new customers

Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.

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Cross-sector

6 competences
achieve sales targets

Reach set sales goals, measured in revenue or sold units. Reach the target within a specific timeframe, prioritise sold products and services accordingly and plan in advance.

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build business relationships

Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

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develop professional network

Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.

Scope note
This includes the development of social relationships with patients and customers.
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identify new business opportunities

Pursue potential customers or products in order to generate additional sales and ensure growth.

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perform market research

Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

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respond to enquiries

Respond to enquiries and requests for information from other organisations and members of the public.

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